The Coca-Cola Company logo The Coca-Cola Company

Senior Director Global Marketing Procurement Epics And Pacs

Full Time Atlanta, GA, United States of America
178,000 - 221,000 (Yearly) Added 3 weeks, 2 days ago
Summary

LOCATION

Global location with potential relocation benefits discussed during the offer phase.

QUALIFICATIONS

Undergraduate degree, 15+ years of business experience with 8+ years preferred in Business Affairs or Legal; strong knowledge of professional sports sponsorship and content deals.

RESPONSIBILITIES

Lead a team in managing negotiations for complex partnerships, develop innovative sourcing strategies, maintain relationships with senior management, ensure compliance with agreements, and achieve company targets on savings and performance.

INDUSTRY

Marketing Procurement in Entertainment, Partnerships, and Sports sectors.

SHORT DESCRIPTION

Seeking a dynamic leader to manage global marketing procurement for entertainment and sports, overseeing a $600m+ budget and a team of 6, while enhancing partnerships to drive value and ROI.

ROLE LOCATION: The location of the positions and whether relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company.

We are looking for a dynamic leader to evolve how we approach our global Entertainment, Partnerships, Influencers, Culture and Sports deals globally.

The Sr. Director II, Global Marketing Procurement Director for Entertainment, Partnerships, Influencers, Culture and Sports manages strategic sourcing initiatives for global and key operating unit (OU) activities. The role works closely with the marketing organizations at global & OU levels, with legal, commercial, and with FD’s.

The bullseye of the role is to ensure we are partnering closely with the business to identify best ‘fit for purpose’ partners and assets to support the business strategy and managing a team of talents to ensure excellent negotiations, contract management and ability to drive incremental value and extended ROI from all partnerships.

The role reports to the VP Global Marketing Procurement and is responsible for $600m+ of marketing spend. The candidate will be a key partner to the marketing community.

Organizational Impact:

  • The candidate will be responsible for leading a team of 6 FTE with strong subject matter expertise and legal & procurement capabilities.
  • Remit is Global and is responsible for strategies, processes and workflows, relationships, and results in specialty area.
  • As a people manager they will provide leadership across the function and support development both of direct reports and other potential talents.
  • They will represent the function of marketing procurement internally and externally to support a progressive, modern, and dynamic approach to business.

Innovation & Complexity

  • Responsible for inputting into and/or improving upon existing processes and systems using significant conceptualizing, reasoning, and interpretation.
  • A strong problem solver and business thinker and can bring to bear multi strategies and approaches to manage complex issues. Solutions are novel and unique and draw upon best practices and expertise.
  • Extensively analyzes problems to seek understanding of the root cause of the problem.
  • Able to balance needs of global and operating units.

Communication & Influence

  • Strong influencing requires ability to convince others internally and externally of the organization to agree/accept new concepts, practices, and approaches impacting sub-functional/business strategy.
  • Requires ability to communicate with senior leadership on matters of strategic importance.
  • Conducts briefings with senior leaders within & outside the job function.
  • Working on many highly sensitive negotiations across TCCC stakeholders, senior management and bottling network.

. Leadership Behaviors

  • The ability to build trusted relationships quickly.
  • Act Like an Owner: Deliver results, creating value for our brands, our customers, and key stakeholders.
  • Inspire Others: Inspire people to deliver our mission and vision, demonstrate passion for the business and give people a reason to believe anything is possible.
  • Team Player: Always support the bigger picture.
  • Develop Self and Others: Develop self and support others’ development to achieve full potential.
  • Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
  • Able to challenge well and own uncomfortable conversations without alienating partners.

Primary Responsibilities

  • Lead a team to manage negotiations and contracting for complex partnerships and marketing sponsorships.
  • Be the owner of key and sensitive negotiations
  • Serve as the leader of cross-functional teams (consisting of legal, regional marketing, customer teams, strategic marketing, finance, and bottlers) and lead negotiations to ensure that business fundamentals are foundational to the sponsorship negotiations and reflected in final agreements
  • Manage a large and varied portfolio of multi-million-dollar transactions and projects and lead a team to act autonomously throughout every stage of complex transaction management (including financial review, due diligence, negotiating strategy, deal structure, term sheet, negotiation communication with the rights seller and internal stakeholders, internal approvals, and contract drafting and completion).
  • Ensure detailed approval & analysis documentation in Business Affair's database and consolidate deal terms and considerations for approval presentations to senior management.
  • Coach and develop team to be best in class negotiation and deal closure partners.
  • Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options.
  • Develop and maintain relationships with senior management of strategically important brands & OUs to support and enhance the marketing strategies of TCCC.
  • Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes.
  • Develop best in class remuneration & ROI models and ensure maximum performance and value from partnerships.
  • Provide knowledge and service expertise to leverage spend, increase value, and decrease total costs.
  • Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC.
  • Evaluate supplier core competencies and competitive positioning using industry research and cost models if appropriate.
  • Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI.
  • Leverage totals spend across all OU’s and develop a visible global partnership approach to ensure most competitive position.
  • Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements.
  • Hit all company targets on savings, cash flow, sustainability, and people.

Qualifications and Requirements

  • Undergraduate degree
  • 15+ years of total business experience. 8+ years of Business Affairs, Legal, or other relevant transaction management experience (such as with other major consumer-products company or professional firm providing services to such company) is strongly preferred
  • Strong knowledge of professional sports sponsorship across teams, leagues and governing bodies (e.g. FIFA, UEFA, International Cricket Council, Major League Soccer, Major League Baseball, National Football League, National Basketball Association), and strong knowledge of Affiliate, Promotion, Licensing & content deals (Netflix, Hulu, Disney, Google etc.)
  • Ability to manage a large and varied portfolio of multi-million dollar relationships and projects and deliver on time, in full, within budget.
  • Ability to understand long-term implications of business decisions and balance immediate needs against those precedent-setting implications.
  • Ability to synthesize business terms and incorporate legal protections into a binding agreement. Includes knowledge of proper content of agreements and ability to understand and evaluate terms and contract language proposed by counterparties to determine items that are and are not negotiable.
  • Ability to easily explore negotiation options and positions to reach outcomes that gain all parties' support and acceptance; striving for outcomes that are a win-win for all parties involved. Outstanding verbal and written communication skills.
  • Ability to interpret, understand and develop contractual language. Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company's strategic decisions and conduct.
  • Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
  • Knowledge of business partners (such as customer, bottler, service agent, supplier) in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems.
  • Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices
  • Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions.
  • Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making. Includes the ability to create and analyze industry cost models order to assess suppliers' competitive capabilities.

Travel: Max 20-30% global travel annually


Pay Range:$178,000 - $221,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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