Senior Director, Marketing - Medialink in New york

MediaLink is the media and marketing’s most trusted advisor, helping the world’s largest brands and businesses transform and grow. We are hiring a Senior Director of Marketing to scale our marketing efforts to drive brand awareness and lead generation.

Reporting into the Head of Marketing, you will help build and execute our marketing strategy. You’ll build campaigns to show and tell the market about our service offerings through content, thought leadership, event activations and partnerships. Working closely with various cross functional teams, you’ll lead project management to bring marketing campaigns from ideation to execution.

You’re an experienced marketing leader who has experience supporting revenue generating teams. You thrive in a fast-paced environment while working on various projects simultaneously. Responsible for a small team, you’re able to motivate with a player-coach mentality.

The salary range for this role is $150,000 to $190,000 commensurate with experience and skills.

What You Will Do:

Marketing Strategy

Lead execution of MediaLink’s B2B marketing strategy including thematic thought leadership, social campaign strategy and consistent MediaLink brand messaging at trade events
Cascade the positioning and messaging for MediaLink’s brand and services to collateral including narrative, solutions overviews and business development materials to support the advisory and comms teams
Create channel specific versions of MediaLink’s messaging and to drive awareness and lead generation across our website, social and digital channels and email
Develop promotional marketing programs to address specific audiences and/or verticals
Closely collaborate with cross functional teams including the design, communications and insights teams to share visibility of marketing projects

Content Marketing

Support building and maintaining enablement collateral to ensure clients and prospects are connected with our brand and services, including positioning, case studies, thought leadership, social etc.
Ensure the collateral shared with the advisory team has their buy-in through incorporated feedback, to provide confidence when sharing MediaLink offerings and resulting in business growth
Develop drip campaigns for our social and digital channels driving awareness for our brand and thought leadership as well as lead generation for new business
Implement COPE (Create Once Publish Everywhere) methodology to make the most of all marketing materials created
Work in tandem with the comms team building and maintaining an editorial calendar

Leadership and Project Management

Act as a motivational player-coach lead of a small marketing team
Own planning and distribution of campaigns including cross functional coordination
Create and manage a content calendar to share consistent visibility of what to expect from the marketing team across the company
Oversee measurement of campaigns including marketing analytics and perception research in order to make ongoing data-driven decisions

What You Will Need:

12+ years of experience supporting B2B Marketing and Revenue generating teams
Collaborative attitude, comfortable in a fast-paced environment and a track record of great leadership building trust and enhancing culture
Experience presenting to and working with executive leadership teams
Exceptional communication and interpersonal skills
Effective time management skills with ability to manage several projects simultaneously
Creative thinking with operational rigor to come up with stand out ideas you know how to execute
Consistently able to exercise independent judgment and decision making
Comfortable operating on a small team, often getting scrappy
Proven background and success working in a cross-functional team environment

About MediaLink

At MediaLink, we create competitive advantage and growth strategies for large- scale organizations. We drive growth and foster innovation by identifying key challenges, providing practical tactics, and helping to implement the solutions. Unlike other companies, we can offer you access to direct client relationships with large global companies at a senior level. We provide you with the opportunities, strategies, and execution of these to help you develop and grow, all while giving you access to senior leadership and their expertise.

MediaLink is a UTA company.

About UTA
UTA unites ideas, opportunities and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London.

UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.

About Us

UTA unites ideas, opportunities and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London.

United Talent Agency is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, gender, religion, sex (including gender identity and sexual orientation), national origin, disability, veteran status, age, marital status, pregnancy, or any other protected group status as defined by the laws.

Senior Director, Marketing - Medialink

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