Senior Director, Marketing Operations

Full Time • San Francisco, CA, United States of America

197,017 - 249,467 (Yearly) Added 1 month ago

Summary

LOCATION

US-based, preferably on the West Coast. Position posted until December 10, 2024.

QUALIFICATIONS

10+ years of experience in marketing operations focusing on technology and data management; 5+ years in leading high-performing teams; preferred experience in a global Fortune 100 company and proficiency with marketing automation platforms (Adobe Marketo Engage preferred) and CRM systems (Salesforce preferred).

RESPONSIBILITIES

Lead the implementation of a new Marketing Automation Platform, develop a Customer Data Platform, oversee technology stack integration, establish scalable marketing operations services, enforce data governance policies, track marketing performance KPIs, and build a high-performing marketing team.

INDUSTRY

Technology

SHORT DESCRIPTION

The Senior Director, Marketing Operations will manage a robust Customer Data Platform and integrate marketing and sales technologies to enhance global marketing operations and support business growth at Cisco.

This role will be posted through December 10, 2024 for applicants. Candidates must be US based preferably on the West Coast.

The Global Revenue Marketing team is the central organization that leads a united go-to-market approach to deliver growth for the entire Cisco portfolio. We keep the customer at the center of all that we do, connecting impactful marketing activations to customer needs and business strategy. We bring an agile approach to our work, encouraging collaboration to apply the expertise of our team across all marketing channels. Our organization is data-driven, measuring performance and efficiency across our demand generating campaigns to drive optimization and ultimately, increase pipeline.

The Senior Director, Marketing Operations will be responsible for building and managing a robust Customer Data Platform (CDP) and a connected Marketing and Sales technology stack. This role will also develop scalable services to support our global marketing operations, ensuring efficiency, effectiveness, and alignment with our business goals.

What You'll Do

Marketing Automation Platform (MAP) Design and Migration: Lead the implementation and management of a new MAP to enable cross-company demand program execution. Solution should scale to support onboarding of other lines of business and future M&A entities.
Customer Data Platform (CDP) Development: Lead the design, implementation, and management of a comprehensive CDP to centralize and leverage customer data for personalized marketing efforts.
Technology Stack Integration: Oversee the integration of marketing and sales technologies, driving cost efficiency while ensuring seamless data flow and interoperability across platforms.
Scalable Services: Develop and implement scalable services and processes to support global marketing operations, including campaign management, lead generation, and performance analytics.
Data Governance: Establish and enforce data governance policies to ensure data accuracy, privacy, and compliance with relevant regulations.
Performance Measurement: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing operations and drive continuous improvement.
Team Leadership: Build and lead a high-performing team of marketing technologists and marketing operations professionals, fostering a culture of innovation, collaboration, and excellence.

Who You'll Work With

You will work closely with IT, Sales, and other departments to align technology initiatives with business objectives and ensure cohesive execution.

Basic Qualifications

10+ years of experience in marketing operations, with a focus on technology and data management.
5+ years experience leading and developing high-performing teams.

Preferred Qualifications

Experience in a global Fortune 100 company is a plus.
Proficiency with marketing automation platforms (Adobe Marketo Engage preferred), CRM systems (Salesforce preferred), data analytics tools, and other relevant technologies.
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement changes in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. A passion for technology and the world changing? Be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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