Scheduled Hours

37.5

Position Summary

The Senior Director for Marketing Strategy and Communications for the Division of Student Affairs plays a lead role in developing and implementing effective marketing strategies to achieve the division’s organizational goals and tell a compelling, cohesive story about undergraduate student affairs at WashU. The position involves the use of market research, industry trends, and insights on audience behavior in the development of marketing plans and integrated campaigns that align with the division’s strategic plan. The position requires leading a team on core marketing functions (market research and analysis, marketing/communication strategy development, event marketing, advertising and media planning, digital and social media, and alumni engagement). The position also requires partnering with key stakeholders in the division and across the university. Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, effective leadership of a dynamic team, and the ability to cultivate strong partnerships.

Job Description

Marketing and Communications

• Conceive, design, develop and supervise production of high-quality division-wide/department publications that deliver consistent, appropriate messages to department’s key constituencies, on time and within budget.
• Oversee the development of internal communications, including publication of monthly newsletters and messages to the student body.
• Oversee the development and writing of external and alumni relations communications, including publication of the division’s annual report and the Vice Chancellor’s messages to broad audiences.
• Oversee website design and content, social media, photography, videography and other multimedia content development.
• Set production schedules.
• Initiate needs assessments and marketing research as required.
• Develop and monitor annual budgets for marketing and communications needs.
• Maintain the university and division’s visual brand. Encourage and facilitate widespread and appropriate use throughout all communication vehicles.

Team Management

• Lead communications and marketing team comprised of individuals with varied backgrounds and skills.
• Hire, manage and develop staff.
• Manage department workload through careful planning and delegation.
• Evaluate staff performance.

Partnership and Collaboration

• In partnership with departmental leadership, craft marketing and communications plans with measurable outcomes for success. Consult with program/department managers to draw on appropriate media, develop targeted marketing communications messages for specific audience segments, and identify opportunities to leverage content through new and traditional media.
• In partnership with Research and Analytics, develop and maintain robust measurement and reporting.
• Collaborate with members of the Student Affairs Leadership Team to plan for the dissemination and communication of information from the Office of the Vice Chancellor to departmental leadership in order to support and promote a culture of informed, data-driven decision-making at all levels.
• Partner with University Marketing & Communications to implement a strategic communications plan to increase the national and international visibility of Student Affairs initiatives and their impact on students in higher education.

Perform other duties as assigned.

Working Conditions:
Job Location

• Normal office environment

Physical Effort

• Typically sitting at a desk or table
• Repetitive wrist, hand or finger movement.
• May be required to respond to developing opportunities, including covering events after hours and/or on weekends.

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor’s degree or combination of education and/or experience may substitute for minimum education.

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (7 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

Higher Education (5 Years)

Skills:

Campus Networks, Client Relationship Building, Computer Literacy, Content Management, Content Strategy, Cross-Functional Teamwork, Editing Software, English Writing, Journalism, Marketing Analysis, Marketing Reports, Microsoft Office, Online Publication, Oral Communications, Problem Solving, Professional Etiquette, Project Deliverables, Relationship Building, Student Programs, Taking Initiative, Team-Oriented Leadership, Website Branding, Web Software, Written Communication

Grade

G15

Salary Range

$84,200.00 - $148,500.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.