Senior Director Of Influencer & Affiliate Marketing

Position: Senior Director of Influencer & Affiliate Marketing

FSLA Status: Full-time/Exempt

Location: Newport Beach, CA

Travel: Up to 10% of domestic travel

Pay Rate: $150,000- $200,000

About Us

At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information.

Scope of the Role

The Senior Director of Influencer and Affiliate Marketing will lead the strategy and execution of influencer and affiliate marketing campaigns that align with our brand’s mission to deliver high-quality products at unbeatable prices. This role will be responsible for identifying, building, and managing relationships with influencers, content creators, brand ambassadors and affiliates across a wide range of categories, driving measurable business results, brand awareness, and customer engagement. Gaining expertise in campaign execution, contract negotiation, and performance analysis will help foster long-lasting partnerships and optimize growth through influencer and affiliate channels.

Reporting Structure

The Senior Director of Influencer & Affiliate Marketing is a member of the Brand Team and reports to the Vice President of Brand. This position also partners with key cross-functional team members across the organization.

Essential Functions & Key Responsibilities

• Develop and lead a comprehensive influencer and affiliate marketing strategy that supports the company's business goals, target audience, and brand identity.
• Manage end-to-end influencer and affiliate campaigns with clear objectives, KPIs, and measurable business impact, ensuring alignment with key marketing initiatives.
• Build and maintain strong relationships with influencers, affiliates, and content creators across multiple platforms, overseeing outreach, negotiations, and contractual agreements.
• Define and establish goals and success metrics for each partnership, providing detailed reporting that outlines KPIs, insights, and actionable recommendations.
• Identify and engage authentic influencer profiles across key categories, driving brand awareness and credibility.
• Create campaign briefs that clearly define deliverables, KPIs, and posting requirements for influencers and affiliates.
• Collaborate with the social media and content teams to integrate influencer-generated content, co-branded promotions, and giveaway opportunities into larger marketing initiatives.
• Manage the influencer and affiliate marketing budget to maximize ROI and ensure efficient use of resources.
• Stay on top of industry trends, emerging platforms, and best practices in social media, influencer, and affiliate marketing, and apply relevant insights to optimize strategies.
• Serve as the brand's voice in the influencer and affiliate space, maintaining alignment with Best Choice Products' values and brand standards.
• Foster community engagement by promoting discussions, sharing valuable insights, and contributing to the overall growth of our online presence.
• Perform other duties as assigned.

Qualifications & Required Experience

• Bachelor’s degree in Marketing, Communications, or a related field preferred; comparable work experience may be substituted to meet educational requirements.
• 7+ years of experience in influencer, affiliate, or digital marketing, with a proven track record in managing successful partnerships and campaigns.
• Expertise in social media platforms, affiliate networks, and emerging trends within the influencer marketing space.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build and maintain productive relationships with influencers, affiliates, and internal teams.
• Strong creative and strategic thinking skills, driving innovation in influencer and affiliate marketing initiatives.
• Proven project management skills, including the ability to collaborate cross-functionally and manage multiple campaigns simultaneously.
• Proficiency with influencer and affiliate marketing tools and analytics platforms to optimize campaign performance. Ability to adapt and thrive in a fast-paced, ever-changing environment.
• Strong organizational skills with attention to detail, ensuring the flawless execution of campaigns.

Benefits & Perks

Join us and experience a workplace where benefits and perks are designed with you in mind.

• Comprehensive Health Coverage: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
• Support When You Need It: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
• Future-Forward Financials: Secure your future with our 401k plan, complete with up to a 3% company match.
• Time to Recharge: Enjoy vacation time, paid holidays, and sick days to rest and recharge.
• Fuel Your Day: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
• Exclusive Discounts: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
• Celebrate Together: Join us for milestone and birthday celebrations, as well as our annual holiday party.

If you meet most of our criteria and are excited about our mission, we encourage you to apply and grow with us. Your unique experiences and perspectives could be just what we're looking for.

Where to Find Us

www.bestchoiceproducts.com

Facebook, Instagram, X, TikTok, Pinterest, and YouTube

At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.