Senior Director Of Marketing

Since 2001, PlanITROI has been providing global reverse logistics, IT Asset Disposition, and Asset Recovery Services for OEMs, retailers, enterprises, education, and SMB organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients' old returned, retired, or idle IT devices; laptops, PCs, smartphones, tablets, etc., into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!

Senior Director of Marketing Overview : PlanITROI seeks a Senior Director of Marketing, to build, lead, and grow the overall marketing strategy and oversee the marketing team, aligning marketing initiatives with business goals. This role will focus on strategic oversight and managing external agencies for graphic design, content creation, and communications to enhance brand visibility, customer engagement, and market growth.

This role is remote on Eastern Time only.

Key Responsibilities:

Strategic Marketing Leadership

• Develop and implement comprehensive, high-impact marketing strategies aligned with organizational goals.
• Oversee all marketing activities and campaigns, ensuring consistency across channels and alignment with the brand’s voice.
• Lead strategic initiatives across various marketing channels, including digital, social, and content marketing.

Oversight of External Agencies and Collaboration

• Manage relationships with external agencies focused on graphic design, content, and communications to ensure cohesive, effective brand representation.
• Serve as the main liaison between internal stakeholders and external partners, coordinating efforts for efficient project execution and brand consistency.

Brand Positioning and Storytelling

• Act as the organization's chief storyteller, crafting a cohesive brand message that resonates with target audiences across all divisions.
• Drive brand positioning and messaging, in alignment with mission, and values, establishing a unique market identity.
• Collaborate with sales teams to develop and align go-to-market strategies.

Campaign Management and Execution

• Oversee the execution of multiple campaigns, including digital, content, and social initiatives aimed at driving customer acquisition and retention.
• Utilize data-driven insights to monitor performance and adjust strategies accordingly for optimal results.
• Implement segmentation, tracking, and analysis of campaigns, reporting key metrics and ROI.

Content Development and Channel Strategy

• Build a comprehensive marketing playbook to map the customer journey and align with sales initiatives.
• Develop and manage content creation efforts, ensuring all materials align with the brand story and are optimized for target audiences.
• Oversee the deployment of web, email, and social media strategies, ensuring alignment with the brand and audience needs.

Market Analysis and Competitive Intelligence

• Conduct market research and competitive analysis to inform strategic decisions and identify growth opportunities.
• Utilize analytics to track market trends, customer behaviors, and competitor activities, translating insights into actionable strategies.

Budget and Performance Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize return on investment.
• Set marketing goals and KPIs, continuously monitoring performance and adjusting as needed to achieve objectives.

Industry Engagement

• Build relationships with key industry associations and stakeholders to enhance brand reputation and establish industry presence.
• Represent the company at industry events, webinars, and trade shows, preparing engaging displays and post-event analysis.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 3 years in a director role.
• Proven experience in the Computer Hardware & Services industry or similar .
• Must be an expert in: B2B targeted expertise in digital marketing, content creation, storytelling, and data-driven campaign management.
• Must be an expert in using the most modern tools, apps, web, AI, etc.
• Must have experience in building, leading, and growing a high-performance team and managing external agency relationships.
• Expertise in digital marketing, content creation, storytelling, and data-driven campaign management.
• Proficiency in marketing automation and analytics tools (e.g., Salesforce, Pardot, Google Analytics).
• Strong communication, collaboration, and organizational skills.

PlanITROI Core Values

• Driven & Confident
• Think Win/Win Always
• Own IT/Solve IT
• Personal Growth Leads to Professional Growth
• Innovate & Change the World
• Proud to be Part of the PlanITROI Family

Equal Opportunity Employment
PlanITROI is committed to providing equal employment opportunities. We prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Visit our websites for more information: www.PlanITROI.com , www.NextraTech.com

www.BuyRefurbished.com , www.DigitalDreamsProject.com