Senior Director Of Marketing And Communications

Position Title: Senior Director of Marketing and Communications

Reports to: Executive Director

Location: Austin, TX

Salary Range: $68,000 - $72,000

Start Date: February 17, 2025

ABOUT CREATIVE ACTION

Creative Action is a nationally recognized youth arts education organization in Austin, Texas. As the largest provider of creative learning programs in Central Texas, we use the arts as a medium to inspire creativity, unlock potential, and transform the lives of students of all ages. Through interactive classroom performances, after-school residencies, and community-based programs, our team of professional teaching artists inspire youth to be creative artists, courageous allies, critical thinkers and confident leaders in their communities.

ABOUT THE OPPORTUNITY

Creative Action is seeking a Senior Director of Marketing and Communications to lead our efforts in amplifying Creative Action as a leader in arts education. This role offers a unique opportunity to shape the organization’s public narrative, building connections with our community while positioning the organization as a leader in arts education on a national level.

As a key member of the leadership team, you will oversee all aspects of marketing and communications, from brand storytelling and digital engagement to media relations and campaign strategy. This is a role for a visionary leader who thrives on collaboration, innovation, and driving results. Your work will inspire donors, engage educators, and elevate the voices of students whose lives are transformed through our programs.

If you are passionate about mission-driven work, creative storytelling, and community impact, this is your opportunity to make a difference.

WHO WE WANT

We’re looking for an inspiring and results-driven leader who can take Creative Action’s marketing and communications to the next level.

You are someone who:

• Thinks strategically and creatively, balancing bold ideas with a sharp eye for detail.
• Excels at crafting compelling narratives that resonate with diverse audiences.
• Has a proven track record of leading high-impact marketing campaigns and building positive media relationships.
• Thrives in a collaborative environment, inspiring and mentoring teams to achieve their full potential.
• Is metrics-driven and data-informed, using analytics to refine strategies and measure success.
• Shares our commitment to equity, inclusion, and social justice, bringing a deep understanding of how to connect diverse communities through authentic storytelling.

This role is perfect for a marketing professional who wants to combine their skills with their passion for arts education and social impact.

Key ResponsibilitiesContent Creation, Copywriting & Digital Marketing

• Campaign Strategy: Lead ideation, execution, and management of marketing campaigns to inspire engagement and reflect Creative Action’s mission.
• Copywriting: Develop compelling narratives across digital platforms, email campaigns, press releases, and event materials.Tailor content to diverse audiences, including donors, educators, and the general public.
• Brand Storytelling: Shape and articulate Creative Action’s brand through consistent and engaging messaging across all platforms.
• Website Management: Update, monitor, and maintain the organization’s website to ensure accurate, engaging, and timely content that supports campaigns and enhances audience engagement.
• Fundraising Support: Partner with the Development team to craft donor-focused campaigns, including persuasive and mission-driven appeals.

Strategic Planning & Performance

• Create a comprehensive marketing plan aligned with Creative Action’s mission and organizational goals.
• Utilize data analytics to measure success, optimize strategies, and prepare reports for key stakeholders.
• Manage the marketing budget to prioritize high-impact campaigns and allocate resources effectively.

Team Leadership

• Mentor and lead a dedicated marketing team to success by fostering creativity, accountability, and collaboration.
• Collaborate with cross-departmental teams to align marketing initiatives with organizational needs and goals.

Communications & Media Relations

• Build and maintain media relationships, ensuring consistent and positive coverage.
• Draft press materials and develop messaging for sensitive or crisis communications.
• Executes communications strategies to educate and inform current supporters and new audiences about programs and accomplishments

Event Promotion & General Marketing Support

• Partner with departments to promote events, ensuring alignment with marketing objectives.
• Lead event-related communications and on-site promotional initiatives to compellingly share our story, document impactful moments, and engage our community. This role will occasionally require availability during evenings and weekends.
• Develop and execute a comprehensive photography strategy for events, capturing impactful moments that align with marketing objectives and enhance storytelling efforts.

General Requirements

• Commitment to Social Justice: Actively participate in Creative Action’s social justice initiatives, including regular “Lunch ‘n Learns,” company-wide meetings, and ongoing learning to foster a culture of equity and inclusion.
• Support development events as needed.
• Participate in Creative Action community events.
• Attend all required full-time staff meetings and training sessions.

Preferred Qualifications

• Experience: 3+ years of progressive experience in marketing, communications, or related fields, ideally within nonprofit or mission-driven organizations.
• Leadership: Proven ability to lead and manage teams, inspiring collaboration, innovation, and accountability.
• Digital Marketing Expertise: Proficiency in tools, platforms, and strategies such as SEO, SEM, social media advertising, and email marketing, with strong data analysis capabilities to optimize campaigns.
• Market Analysis and Opportunity Identification: Demonstrated skill in conducting in-depth market analysis and identifying new marketing opportunities.
• Design and Visual Aesthetic: Strong visual aesthetic with an understanding of basic design principles, proficiency in design software, and the ability to create visually compelling marketing materials.
• Content Creation and Social Media: Advanced knowledge of content creation and social media strategy to drive engagement and growth.
• Relationship Building: Experience building media relations and engaging effectively with diverse stakeholders.
• Cultural Awareness: Commitment to anti-racism and dismantling bias; experience in social justice-centered work is preferred.

WHAT WE OFFER

Annual salary is $68,000 - $72,000 per year, health plan contributions, life insurance, long-term disability, an employee assistance program and unlimited mental health benefits. We also offer generous paid time off, including two rejuvenation weeks, 12 weeks of paid maternity/paternity leave and a flexible/hybrid work environment.

TO APPLY

Accepting applications through [DATE]. Take some time to familiarize

yourself with our organization, what we do, and what we believe in. Then, if this

seems like a community you’d like to be a part of, please email your resume and a

cover letter to Executive Director, Patrick Torres, at patrick@creativeaction.org. Submissions without a cover letter will not be considered.

Creative Action is an equal-opportunity employer. Creative Action does not

discriminate in employment on the basis of race, color, religion, sex (including

pregnancy and gender identity), national origin, political affiliation, sexual

orientation, marital status, disability, genetic information, age, membership in an

employee organization, parental status, military service, or other non-merit factors.

Creative Action has a clear vision: we are an organization in which a diverse group

of unique thinkers and talented people come together to want to do their best work

serving students of all ages through the Arts. We know that our company would not

succeed without the dedication and hard work from our creative and passionate

employees.

Creative Action believes in diversity, equity, inclusivity and belonging, and this core

set of values is reflected across every department and community in which we

serve. We are committed to and focused on anti-racism and anti-oppression, and

fold this into our organizational foundation. We believe deeply that diversity and

differences are what make us an innovative, compassionate, and forward-thinking

organization.

We strongly encourage individuals to apply who identify as LGTBQIA2+,

bilingual, Black, Brown, Indigenous and/or people of color.

Job Type: Full-time

Pay: $68,000.00 - $72,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Austin, TX 78721