Senior Director, Partner Marketing

Full Time • Denver, CO, United States of America

160,000 - 185,000 (Yearly) Added 2 weeks, 2 days ago

Summary

LOCATION

Remote with potential global collaboration.

QUALIFICATIONS

Proven experience in partner marketing, strong leadership skills, ability to build relationships, strategic mindset, and knowledge of B2B SaaS industry trends.

RESPONSIBILITIES

Lead partner marketing strategy, develop and maintain partner relationships, execute integrated marketing plans, enhance partner communication, manage partner marketing funds, define and track KPIs, and report performance to leadership.

INDUSTRY

Customer Relationship Management (CRM) and B2B SaaS.

SHORT DESCRIPTION

The Senior Director, Partner Marketing will drive the strategy and execution of partner-related marketing initiatives to elevate SugarCRM's partner ecosystem, ensuring alignment with organizational goals and optimizing partner engagement and revenue.

About SugarCRM

From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.

Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always.

If you're ready to grow your career and help organizations grow better and faster, you've come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.

The Senior Director, Partner Marketing at SugarCRM will lead the strategy and execution of all partner-related marketing initiatives, aligning closely with the SVP Partners as well as sales and channel teams in region to expand and strengthen our ecosystem of partners.

Instrumental in elevating partner marketing efforts and driving Sugar’s business and partner ecosystem to new heights, you will have a track record of owning the development of marketing programs that drive awareness, engagement, pipeline and revenue through partnerships of different types, and ensure that our partners are equipped to succeed in delivering value to our shared customers.

You Will (Responsibilities):

Play a pivotal leadership role, managing all aspects of partner marketing. You bring a deep understanding of building integrated partner marketing plans in addition to leading and scaling a high-performance partner marketing team who excel in a fast-paced environment.
Develop and maintain strong relationships with partners to ensure alignment and shared goals.
Work with our strategic and priority partners across the world to build and execute integrated marketing plans tailored to their GTM and our joint value proposition that drive partner-sourced pipeline and revenue.
Enhance ongoing communication to partners through newsletters, social media, webinars, events and other channels, keeping them informed and engaged with Sugar’s partner value proposition, vision and offerings.
Own and drive the strategy, planning, and execution of partner marketing development funds (MDF), ensuring effective use of resources to maximize impact and ROI.
Act as the voice of our partners both internally and externally, championing our Partner vision, mission, and purpose across the organization and in the market.
Work closely with Sugar’s field, growth and digital marketing teams to ensure a cohesive and integrated approach to partner marketing.
Define and track KPIs for partner marketing programs to measure program effectiveness and optimize performance, including pipeline contribution, revenue influence, and partner engagement.
Report on partner marketing performance to executive and senior leadership, providing insights and actionable recommendations.
Stay updated on B2B SaaS industry and partner marketing trends and developments and use this knowledge to inform your strategies and tactics.

Expected salary range, depending on experience.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

Benefits and Perks:

Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:

Excellent healthcare package for you and your family
Savings and Investment – 401(k) match
Unlimited Paid Time Off
Paid Parental Leave
Online Legal Services (Rocket Lawyer)
Financial Planning Services (Origin)
Discounted Pet Insurance (Embrace Pet Insurance)
Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
Health and Wellness Reimbursement Program
Travel Discounts
Educational Resources - Career & Personal Development Program
Employee Referral Bonus Program
We are a merit-based company - many opportunities to learn, excel and grow your career!

If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!