Senior Director, Product Marketing

About Eon Health:

Eon was founded in 2015 by an interventional pulmonologist informed by first-hand experience treating patients with lung cancer. After years on the front lines, it broke Dr. Aki’s heart to see how many patients could be diagnosed earlier if only there were smarter care plan systems in place.

Fast forward 10-years and Eon is partnered with >60 health systems, including 5 of the 10 largest in the country, is deployed at > 1,000 facilities, and experiencing hypergrowth with plans to meaningfully expand the breadth of diseases we affect. Our SaaS solutions leverage EMR and other 3rd party data to identify and classify patients at risk for a broad range of catastrophic diseases, then create intelligent care plans in order to get the right patient, the right care, at the right time.

Key Responsibilities

1. Product Launch Strategy and Execution

• Lead the strategic planning and execution of product launches, ensuring comprehensive go-to-market strategies from market research to post-launch analysis.
• Develop product positioning and messaging narrative for new product launches
• Create and manage product launch plans, defining timelines, deliverables, and success metrics to drive the commercialization of new products.
• Build and lead an executive advisory group / strategic product council to provide feedback on new capabilities, roadmap prioritization and product positioning
• Manage marketing team members to develop sales enablement tools, including product training materials, case studies, and competitive analysis, to support the sales team in driving adoption.

2. Market and Competitor Intelligence

• Conduct ongoing market research to identify industry trends, customer needs, and new growth opportunities for current and future product offerings.
• Lead the creation of competitive intelligence reports, analyzing competitors’ products, go-to-market strategies, and pricing structures to inform positioning and differentiation strategies.
• Provide strategic insights to guide product development and ensure that new products meet market demands and competitive challenges.

3. TAM Analysis and Market Opportunity Prioritization

• Perform total addressable market (TAM) analysis to evaluate the revenue potential for new and existing products.
• Prioritize which products to take to market based on detailed TAM analysis, market demand, and competitive positioning.
• Collaborate with product management, R&D, and leadership teams to align product development efforts with the most lucrative and strategic market opportunities.
• Present data-driven recommendations to executive leadership on product prioritization and go-to-market decisions, ensuring alignment with business growth strategies.

4. Pilot planning

• Collaborate with Product management to develop selection criteria and metrics of success for pilot sites to ensure alignment with key market segments and product development goals.
• Monitor and analyze data from pilot sites, incorporating insights into pricing strategies, and marketing messaging.
• Utilize results from pilot programs to build case studies, success stories, and proof points for full market rollouts and broader adoption.

5. Pricing and Packaging Strategy

• Lead the development of innovative pricing and packaging models for new and existing products, ensuring alignment with customer value and market competitiveness.
• Conduct competitive pricing analysis and collaborate with finance to create scalable pricing models that optimize revenue and margin.
• Test pricing and packaging strategies through pilot programs and market feedback, adjusting as necessary to meet business and customer goals.
• Work closely with the sales team to ensure pricing strategies are easily integrated into the sales process and reflect customer acquisition and retention strategies.

6. Go-to-Market Strategy

• Develop comprehensive go-to-market (GTM) strategies for product launches, including marketing plans, product messaging, pricing strategies, and channel distribution.
• Partner with the sales team to develop effective GTM campaigns and ensure strong alignment between sales and marketing objectives.
• Track and optimize GTM performance metrics, adjusting strategies as needed to achieve growth and revenue targets.

Eon is proud to be an equal opportunity employer committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind and strive to create an environment where all team members can thrive.