Senior Ecommerce Content Specialist

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there’s an edible® for that.

Through all our incredible years, we’ve remained committed to our 5Ps:

• Our promise– Experiences that WOW.
• Our products–Remarkably fresh.
• Our places– Interactive and creative.
• Our People– Create special memories.
• Our purpose–To celebrate what’s good in life.

Purpose:

Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.

What that looks like day to day

• Execute online merchandising efforts such as product categorization, search strategies and product content
• Manage all products for both web and our POS, adding new products and merchandising according to seasonality and marketing messages
• Manage and launch digital content such as Homepage and category page assets
• Work collaboratively with the creative services and technology teams to get the appropriate marketing messages, products, categories, and landing pages uploaded to the site, adjusting quickly for promotions
• Maintain correct product assortment and adjust daily/weekly according to business needs
• Monitor and conduct site audits and analysis for accuracy
• Work closely with agency partners on SEO/discoverability strategies and tactics
• Analyze data daily to optimize the customer experience and make suggestions/take action to improve KPIs such as conversion rate, average order value, and customer frequency
• Be a category expert and "go to" person by their cross-functional partners

Required Experience:

• 3-5 years of B2C/D2C eCommerce merchandising, including expertise in product categorization, search strategies, and product content management.
• Data Analysis and Optimization – ability to speak to your proficiency in analyzing data to optimize the customer experience and key performance indicators (KPIs) such as conversion rate, average order value, and customer frequency
• Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
• Experience and familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc.)
• Bachelor’s degree in Merchandising, Marketing, Management, Business Administration or other relevant area.

Essential Competencies:

• You have a dynamic and enthusiastic approach, bringing energy and a positive attitude to the workplace every day, contributing to an engaging atmosphere
• Ability to effectively manage through and deliver competing priorities, demonstrating change agility.
• You excel in verbal and written communication and are proactive in initiating discussions and sharing insights with cross-functional partners in various settings, such as larger team meetings
• You are natural in collaborating with peers and cross-functional teams such as marketing, technology, and creative services.
• You demonstrate strategic thinking abilities, such as understanding market trends, customer behavior, and competitive landscape. You are able to translate insights into actionable strategies to drive eCommerce growth and enhance the customer experience.
• Strong problem-solving skills and willingness to roll up your sleeves with a “no task too small” mentality to achieving individual, team and companywide goals
• You are extremely attentive to detail and understand the importance of maintaining accurate product assortments and optimizing digital content, attention to detail is critical.

What We Offer:

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
• Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.