Senior Education Digital Strategy Specialist - Supplemental

Are you a higher education marketing analytics pro with space in your work/life balance for a 10-15 hours per week role at the Mayo Clinic College of Medicine and Science?

Reporting to the Director of Education Strategic Digital Engagement, this flexible part-time hourly role focuses on developing, optimizing, and expanding the digital marketing analytics ecosystem across the Education digital team's portfolio of web, social and related digital tactics contributing to student recruitment within a higher education context.

The Senior Specialist has responsibility for developing, optimizing and overseeing digital marketing best-practices frameworks guiding all aspects of the Education Web Strategy and Services (EWSS) team’s digital portfolio of work. As an expert reader and interpreter of the intricacies of digital marketing performance measurement, the Senior Specialist will thrive upon working with colleagues to help them improve tactics, campaign measurability, and KPIs for their work. A true change agent, this role will partner with the Director and peer and junior colleagues to help the full EWSS team attain an ethos of campaign performance measurement thinking for digital campaigns that matches contemporary practices within higher education contexts in terms of complexity and outcomes.

With a continual focus on optimizing marketing performance KPIs and outcomes for EWSS staff’s individual and collective efforts, the Senior Specialist will partner regularly with the Senior Digital Content Manager, the team of Digital Content Specialists, social media team members, as well as the Digital Engagement UX Program Manager to assess, prioritize and improve performance of efforts within the Education digital production portfolio consisting of web, intranet, video, email marketing, paid digital advertising, and social media (paid and organic). An additional critical function of the Senior Specialist is overseeing on-site search, both from performance measurement and user experience optimization standpoints. Understanding ways to customize the search function to match with various audience expectations and content types, along with prioritized promoted search engine results to aid users in attaining clarity about the complex array of program offerings in the various schools is a key responsibility, along with evaluating performance metrics for the search tool.

The Senior Specialist will partner with the Director and the Senior Digital Content Manager to develop, optimize and continuously iterate upon a series of reporting dashboards to regularly assess individual and teamwide campaign performance metrics, identify campaign underperformance, benchmark predictable performance against prior periods and related campaigns, and facilitate the teamwide use of a suite of reporting metrics to provide the service line managers of a team comprised of ~25 salaried and supplemental staff with the information and skills to enable an agency-like production model.

When new tools and processes are rolled out, the Senior Specialist will facilitate and deliver teamwide, manager-level and/or individual training/coaching sessions to ensure comfort and comprehension of best-practices uses. Will partner with managers to develop individualized performance response plans and/or interventions where required.

Responsibilities:

• Digital Marketing Performance Measurement Expertise: Serve as the team's expert in digital marketing performance measurement, with a deep understanding of the higher education landscape. Guide colleagues in improving tactics, campaign measurability, and the tracking of KPIs specific to recruiting prospective students.
• Reporting and Analysis: Develop and maintain reporting dashboards to track campaign and on-site marketing performance for digital campaigns, social media, and SEO, identify areas for improvement, and benchmark against prior periods and industry best practices in higher education marketing.
• Training and Coaching: Provide training and support to teammates on best practices for utilizing performance metrics to improve campaign outcomes and KPIs, specifically tailored to the higher education context.

**Visa sponsorship is not available for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

This position is 100% remote work; can work from anywhere in the U.S.

During the selection process, you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps.

Minimum Education and/or Experience Required:

Requires experience creating lead generation/acquisition strategies and plans as well as direct experience with higher education communications supporting recruitment, fundraising engagement/acquisition marketing.

Requires a bachelor’s degree and 7+ years of progressively responsible professional and management experience, experience working in a digital agency (or equivalent digital strategy experience), experience in facilitating change management and/or delivering training/coaching, experience working with digital project management platforms in a distributed team setting, and experience and comfort with coaching remote workers.

Additional Experience and/or Preferred Qualifications:

An expert understanding of digital agency marketing operations and creative teams is essential to the success of this role. Developing and fostering the change-management necessary to build an “agency” culture for account and project management will be a critical early objective.

• Comfort and experience with explaining digital marketing analytics data to business leaders in clear and compelling ways and data visualization skills are a strong plus.
• Deep understanding of digital marketing analytics best practices and performance measurement, specifically with a focus on higher education practices is required.
• High level of technical proficiency with Siteimprove and Adobe Customer Journey Analytics is preferred.
• Excellent communication, collaboration, and training skills.
• Ability to attend a few scheduled meetings Monday - Friday during business hours is necessary.