Company Overview:

PartsBase Inc. is the world's largest online Aviation Marketplace and Community. Our global community is comprised of over 7,600 companies accessing our technology in over 217 countries & territories. We work with some of the biggest brands in aviation including Delta, Northrop Gruman, AvAir, Heico, Chevron, Air France Industries, and Air Australia.

PartsBase offers a FULLY remote environment where one can work at the forefront of where the aviation business meets technology. Imagine getting to work with peers worldwide, implementing business technology projects that challenge the boundaries.

Life at PartsBase:

One of the top benefits of working at PartsBase is the culture. We are a TEAM-focused organization, and everyone celebrates each other's successes. Our inclusive culture welcomes all employees and values their unique contributions to our success. Our clients tell us time and time again that our people set us apart from the competition. We naturally strive to hire the very best talent. The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.

Overview

We are seeking an experienced and results-driven Senior Email Marketing Specialist to join our dynamic marketing team. As a Senior Email Marketing Specialist, you will play a pivotal role in shaping and executing email marketing strategies that drive engagement, conversion, and revenue. You will leverage your expertise in segmentation, personalization, and automation to craft compelling campaigns that resonate with our target audience. If you are passionate about using data-driven insights to optimize email performance and have a proven track record of delivering impactful campaigns, we would love to hear from you.

Experience Required

• 5–6 years of professional experience in email marketing, campaign management, and demand generation.

Core Skills

• Marketing Strategy

  • Ability to develop and implement comprehensive email marketing strategies that drive engagement, conversions, and revenue.

• Demand Generation

  • Expertise in creating campaigns that nurture leads and boost customer acquisition.

• Copywriting & Message Strategy

  • Strong copywriting skills to craft engaging subject lines, persuasive CTAs, and impactful email content.

• Email Template Design & Development

  • Skilled in designing visually appealing, responsive email templates.

• Dynamic Content Implementation

  • Experience creating personalized, data-driven content to improve customer engagement.

• Campaign Automation

  • Proficiency in setting up and managing automated workflows for lifecycle marketing campaigns.

• A/B Testing & Optimization

  • Hands-on experience with testing subject lines, layouts, and content to improve key metrics like open and click-through rates.

• Audience Segmentation

  • Advanced understanding of segmentation strategies to target diverse customer personas.

• Data Analytics & Reporting

  • Ability to analyze campaign performance using tools like Google Analytics and provide actionable insights.

Technical Skills

• Required Software Expertise

  • Proficiency in Email Marketing software for campaign creation and management, including Mailchimp, Constant Contact, ActiveCampaign, Campaign Monitor, or similar tools.

  • Experienced in Email Testing processes and tools to ensure quality across multiple email clients and devices.

  • Knowledge of coding basics (HTML/CSS) for troubleshooting and customizing email templates.

  • Skilled in Google Analytics for tracking and optimizing campaign performance.

Additional Requirements

• Strong understanding of email marketing best practices, compliance (e.g., GDPR, CAN-SPAM), and deliverability.

• Exceptional attention to detail and ability to meet deadlines in a fast-paced environment.

• Excellent communication and collaboration skills to work with cross-functional teams.

• A portfolio or examples of successful email marketing campaigns.