ECRI
Senior Global Marketing Manager
LOCATION
Remote
QUALIFICATIONS
Bachelor's degree in Business or Marketing required; minimum of 7 years of healthcare B2B marketing experience; strong communication skills; proficiency in Microsoft Office 365, HubSpot, and LinkedIn Campaign Manager.
RESPONSIBILITIES
Define go-to market strategy, develop marketing plans, create narratives and value propositions, craft buyer personas, design engagement strategies for events, generate sales enablement tools, gather market intelligence, and measure campaign effectiveness.
INDUSTRY
Healthcare Quality and Safety
SHORT DESCRIPTION
The Global Marketing Manager at ECRI will create and execute comprehensive marketing strategies to enhance patient safety across healthcare organizations through targeted messaging and campaign initiatives.
WHY CHOOSE ECRI?
ECRI is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team:
Industry leadership: We have a long history and proven reputation in patient safety and medical technology research.
On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.
Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.
ABOUT ECRI
At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world.
As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care.
The Most Trusted Voice in Healthcare
ECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include:
Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.
Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.
Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain.
ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.
At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.
The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees.
It's what makes ECRI unique, and why we are the most trusted voice in healthcare.
POSITION SUMMARY
As a Global Marketing Manager, you are responsible for defining go-to market strategy, messaging, and tactics to promote products and services that help acute and non-acute providers improve patient safety. In this role, you will plan, develop, and execute the marketing plan to drive engagement for our expansive safety portfolio which includes complex safety-focused advisory services to membership-based products, and educational offerings crafted to help safety, quality, risk professionals reduce harm, improve work systems, and increase efficiency. Youll aid our sales and business development teams identify, nurture, and close customers faster, as well as support upsell and cross-sell related offerings. Reporting to the Associate Director, Downstream Marketing, this high visibility position will work closely with business stakeholders, product management, event marketing, sales, and our client engagement center to increase awareness, drive lead generation, and support revenue growth.
ESSENTIAL FUNCTIONS
Reasonable Accommodation Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactory. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Functions:
Develop a cohesive and compelling narrative for ECRI's multi-brand safety portfolio, ensuring it resonates with diverse, complex buying groups and highlights the unique value each brand brings.
Craft tailored value propositions and positioning statements that clearly differentiate ECRIs safety portfolio service offerings compared to the competition.
Design detailed buyer personas and messaging maps to ensure communications are aligned with the specific challenges, pain points, and priorities of each buyer segment within the portfolios diverse audience.
Create annual marketing plans and quarterly go-to market plans that include content calendar and awareness campaigns with customer collateral, communications, social media, webinars, podcasts, website messaging, blogs, videos, etc.
Identify and execute an engagement strategy for tradeshows, industry events, trade associations, and speaking opportunities for our subject matter experts.
Generate sales enablement tools, presentations, talk tracks, and messaging to support our sales team nurture and grow their pipelines.
Monitor and gather market intelligence around healthcare mergers and acquisitions, industry news, competitors products, services, and marketing activities to support competitive messaging and sales enablement tools.
Plan and develop deep dive and short form content to be used in awareness campaigns, social media, website messaging, blogs, and tradeshows.
Measure, analyze, and report on campaign KPIs to internal stakeholders that include effectiveness and lead conversion.
Work closely with cross-functional teams to implement email workflows, digital campaigns, website content, and campaign performance tracking.
Additional Responsibilities:
Other duties, as assigned.
Accountability Metrics:
TBD
POSITION QUALIFICATIONS
Experience:
Minimum of 7 years of healthcare B2B marketing experience along with demonstrated success in driving successful engagement among quality, safety and risk leaders for complex advisory or safety-related services required.
Excellent written and verbal communication skills; ability to work cross-functionally to communicate effectively and with confidence
Keen attention to detail and desire to understand new products and evolving markets
Demonstrated experience in creating compelling content and executing marketing plans
Self-motivated, with analytical and problem-solving skills
Ability to work independently and also across multidisciplinary work force
Education:
Bachelors Degree in Business or Marketing required. Clinical degree or hospital operations experience a plus.
Computer Skills:
Proficient in:
Microsoft Office 365 Suite of products (e.g., Word, Excel, and PowerPoint)
HubSpot
LinkedIn Campaign Manager
Certifications and Licenses:
N/A
POSITION COMPENSATION
The salary range for new employees in this position is $107,776.96 - $122,315.47, based on background, experience, and skills. In addition, new employees in this position are eligible for all of our benefit offerings, including, but not limited to, health and welfare benefits, 403(B) retirement savings, and paid time off (PTO).
PHYSICAL DEMANDS
This position operates in a remote environment and requires the individual to remain in a stationary position, whether sitting or standing, before a desk or other fixed workspace, most of their workday. In addition, this position requires the individual to occasionally move about their workspace to access and inspect work-related materials, such as file cabinets with physical files and standard office equipment. This position requires the ability to operate standard office equipment, including, but not limited to, a laptop, keyboard, mouse, webcam, and phone, as well as effectively communicate information and ideas to a wide variety of audiences in written and oral form.
ADA STATEMENT
ECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or veteran status. We value diversity and believe that a diverse workforce enhances our ability to succeed. ECRI complies with applicable federal, state, and local laws governing nondiscrimination in employment and prohibits any form of discrimination or harassment based on these protected characteristics.
EEO STATEMENT
ECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or veteran status. We value diversity and believe that a diverse workforce enhances our ability to succeed. ECRI complies with applicable federal, state, and local laws governing nondiscrimination in employment and prohibits any form of discrimination or harassment based on these protected characteristics.
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