Senior Growth Marketer

About Optimal

Optimal Digital Marketing is a results-driven digital marketing agency dedicated to helping businesses thrive. We specialize in connecting brands with their target audiences, turning visitors into loyal customers, and driving repeat business through smart automation and retention strategies.

Our mission: We help great companies create tangible growth.

At Optimal, we don't just talk about our core values – we live and breathe them. These principles have made us unique and guided our decisions, particularly the tough ones. Our core values are where we invest our time, energy, and resources to build a better future together.

We believe in giving our employees the autonomy to make impactful decisions, providing exciting growth opportunities, and ensuring they feel valued and appreciated. At Optimal, every team member plays a vital role in our collective success. For this reason, we take our hiring process very seriously, ensuring we bring on individuals who not only have the skills to excel but also align with our core values and culture. This commitment helps us build a cohesive, high-performing team dedicated to achieving exceptional results together.

Optimal is a fully remote company with employees across the US with our headquarters in Appleton, Wisconsin.

Summary of Position

We’re seeking a Senior Growth Marketer with 5–10 years of experience in client management and digital marketing strategy to join our team. Growth Marketers at Optimal build and maintain strong relationships with a small portfolio of clients, serving as their primary point of communication. They collaborate closely with our talented cross-functional team to develop and implement impactful digital marketing strategies while clearly communicating the value we deliver.

Senior Growth Marketers are exceptional communicators with a sharp eye for detail, strong project management skills, and a team-focused mindset. They embody our core values, approaching every decision and conversation with clarity, kindness, and a commitment to fostering success.

Optimal welcomes applicants with a range of experience and deep skill sets. We offer clear pathways for career progression and growth within the company.

Key Responsibilities:

Client Management

Growth Marketers are responsible for cultivating and maintaining strong, long-term relationships. Growth Marketers do video calls with clients 1-2 times a month, provide a short weekly update via email, and prepare & present a monthly report or an annual business review. They serve as the primary point of contact for client inquiries, feedback, and communication. They may collaborate with other dedicated team members on larger client accounts regarding tactical execution, reporting, and client communication.

Strategy

Growth Marketers diagnose and identify the key factors that will drive a business forward and generate revenue. They may collaborate with our skilled cross-functional team to refine, enhance, present, and execute monthly and annual goals, creating effective digital marketing strategies customized to meet client objectives. They stay updated on industry trends, best practices, and emerging technologies to enhance marketing strategies. They can effectively communicate strategic decisions to clients.

Project Management

Growth Marketers break down annual/monthly goals and objectives into milestones and weekly tasks. Strong project management skills allow them to communicate, delegate, keep things on track, and execute work. Ensure high-quality and timely delivery of all projects, campaigns, and deliverables. Currently, we use ClickUp for project management.

Execution

Our Growth Marketers are experts in knowing their client's goals and work expectations. Our Growth Marketers have the autonomy to determine the best way of getting work done for their clients by leading with intention. They perform work for their clients as determined from their quarterly plans, dive into continuous education regarding their client's primary areas of focus, and work with the right individuals to get high-expertise/high-value work completed.

Analysis & Reporting

Excellent analytical skills with the ability to analyze customer behavior, develop and optimize marketing strategies, effectively communicate solutions, and guide growth across various industries. Growth marketers are radically transparent in their reporting internally and with our clients. They seek to connect the marketing activity they have implemented with tangible revenue growth. They can communicate both achieving and missed goals, with a plan to get back on track or re-establish expectations. They excel at sharing trends, insights, and next steps, building trust and clarity with their clients.

Cross-Functional Teams

Our Growth Marketers are team players. On our smaller team, they fill in where needed, assist the team, and collaborate as a group to be successful. Growth marketers work closely with specialists and other team members both on dedicated client accounts and for ad hoc support. Growth Marketers help the business grow through continuous improvement, candid feedback, quality control, and process improvement. They help identify opportunities for growth and upselling additional services to their clients. Growth marketers contribute to a positive and collaborative team environment by sharing knowledge and expertise.

Role Outcomes

The role outcome for a Growth Marketer is to achieve and maintain a rating of 75% client satisfaction. The focus to achieve this are behaviors that support how we measure client satisfaction through clarity, trust, and results. We measure this with our client satisfaction and monthly value aligner process. The process includes a self rating followed by a brief client conversation to ensure alignment, or to create a plan for improvement if needed.

Clarity involves effective communication to set clear expectations, align strategies, and establish well-defined goals with clients. Trust is built through fostering strong, authentic relationships. Results are driven by transparency, precise reporting, and consistently achieving client objectives

Required Skills and Experience:

5-10 years of client management experience

5-10 years of digital marketing strategy and execution experience

Experience with the majority of the following Digital Marketing tactics/skills:

• Google Ads
• Meta (Facebook) Marketing
• Design (Graphics, web pages, email headers, social ads, etc.)
• Copywriting
• Landing Page or Website Conversion Rate Optimization
• Email Marketing & Automation
• Ecommerce, B2B, or SaaS Digital Marketing Strategy Development
• User Journey mapping and optimization
• Analytics and tracking environment setup (GA4, GTM, paid ad platforms)
• Analyzing data & reporting
• SEO
• Website Development (WordPress, Divi, Instapage, Shopify, etc.)

Additional:

• Proven track record of frequently meeting and occasionally exceeding goals for clients across a variety of business models including lead gen, direct-to-consumer (dtc/ecomm), and SaaS subscription business models.
• Exceptional communication and interpersonal skills. Able to communicate with and guide technical and non-technical audiences in a variety of different mediums.
• Demonstrates excellent self-management and organizational skills, effectively handling multiple clients and tasks by building and adhering to weekly plans.
• Demonstrates adaptability while maintaining healthy boundaries.
• Proactively seeks feedback for growth, follows through on commitments, fosters trust, and elevates team performance.
• Proactive and persistent in pursuing objectives. Is resourceful and finds effective workarounds while problem-solving.
• Proficiency in digital marketing tools, platforms, and common analytic environments.
• Eager to learn new technologies and industry trends.
• Commitment to honesty, integrity, and ethical business practices.
• Experience with coaching & training others is preferred.

Cultural Alignment

At Optimal, we place a strong emphasis on cultural fit, ensuring that our team members align with our core values and mission. To thrive in our environment, we look for individuals who:

• Share our mission, values, and company culture.
• Possess a growth mindset and eagerly share their passions with others.
• Communicate transparently and kindly, even during challenging conversations.
• Thrive in collaborative, cross-functional teams, understanding the strength of collective success.
• Relish the challenge of simplifying complexity to focus on what truly matters.
• Prioritize intentional communication and is open-minded to real-time coaching.
• Find fulfillment in being part of a close-knit team, where their contributions make a significant impact.

Benefits

• Fully remote position with flexible work hours
• Time off benefits include: 2 weeks of paid time off accrued within the first year and will increase with each employment year, 7 paid holidays, Unpaid time off up to 80 hours, Unlimited bereavement pay
• Health Insurance (Anthem Blue Cross)
• Medical, Dental, Vision coverage
• 70-80% of premiums covered by the company for both employees and dependents
• HSA plans available
• Short-term and Long-term disability insurance covered by the company
• Life Insurance up to $50,000 is covered by the company
• 401k contribution and company match up to 5%
• Extended leave policies:
• Maternity, Paternity, & Medical leave up to 12 weeks
• Transparent growth opportunities and paid continuous education opportunities
• Company-provided equipment includes: Apple Macbook Laptop, Monitor, Headphones, Keyboard, Mouse
• Opportunities for additional company-paid office equipment
• Peer-to-peer employee recognition and reward program with Bonusly
• Annual merit increases and incentives
• Inclusive in-person and virtual team-building events/activities

Salary Range: $80,000 - $100,000

Visit our Company Website at: https://optimal.marketing/

Our direct application process can be found here as well: https://optimaldm.notion.site/Senior-Growth-Marketer-8dd9b207b5ae42508f242da73747e7b6?pvs=4

Our timeline for hire is early Febuary 2025. Accepting application until January 10th, 2025.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Arranging a reference check with a former boss or supervisor is a mandatory part of our hiring process. Please confirm your agreement to help schedule these calls. If you are unable to do so, explain why here.
• What accomplishment are you most proud of when it comes to driving growth?

Experience:

• Digital Marketing: 5 years (Required)
• Client Management: 5 years (Required)

Work Location: Remote