Senior Growth Marketing Manager

Senior Growth Marketing Manager - Paid Social

Z SUPPLY is an established California women’s lifestyle brand that is leading the space for casual, comfortable style. Located in the heart of Orange County, we are passionate about staying true to our roots and living a life of good vibes in and out of the office. Our culture is collaborative, fast-paced, and team oriented. We are inspired by our creative mission, engaged in our everyday work, and enjoy partnering with our teammates and customers.

We are seeking a Senior Growth Marketing Manager - Paid Social, to drive the next phase of our e-commerce growth strategy. This role is ideal for a data-driven marketer with a proven track record of scaling performance marketing channels, fostering innovation through experimentation, and understanding customer behaviors and motivations. The ideal candidate enjoys working in a collaborative and ever-evolving environment, using data-driven strategies to optimize campaigns and achieve meaningful growth targets.

Position Type: Full Time / Salary Exempt

Reporting To: Director of Growth Marketing

Location: Z SUPPLY Headquarters - Costa Mesa, CA

Work Type Hybrid Position, Remote Eligible

POSITION DUTIES / RESPONSIBILITIES

• Campaign Management & Optimization
  • Develop and execute the full-cycle campaign management for all paid social growth channels, including but not limited to Meta, TikTok, and Pinterest. This includes setup, activation, and optimization, with support from the Digital Marketing Assistant.
  • Lead the planning, buying, measurement, and optimization of paid social campaigns, ensuring all efforts are data-driven and aligned with acquisition and revenue goals.
  • Continuously test and iterate creative, messaging, and audience strategies to optimize campaign performance.
• Performance Analysis & Reporting
  • Conduct systematic analyses of campaign performance and landing pages to identify trends, insights, and areas for optimization. Report insights to relevant cross-functional teams such as the wider Marketing department and Product/Merchandising
• Strategic Development & Collaboration
  • Lead teams to formulate hypotheses, automate processes, and execute on experiments to unlock incremental revenue, including strategically conducting testing of ad content types and landing pages
  • Collaborate with Creative and Marketing teams to produce content that resonates with target audiences and elevates brand storytelling.
  • Maintain strong cross-functional relationships to ensure alignment across marketing channels and maximize overall performance.
  • Identify and drive efficiencies to more systematically scale paid social media campaigns including reporting, creative management, project management
• Innovation & Market Awareness
  • Stay current with industry trends and best practices to ensure our strategies are innovative and competitive. Provide actionable insights to the Management Team.
• Additional Responsibilities
  • Maintain product feeds to ensure accuracy and relevance.
  • Oversee the accuracy of social platform tags.
  • Work with external partners and vendors as needed.
  • Support ad hoc projects to address evolving business needs.

QUALIFICATIONS / EXPERIENCE / REQUIRED SKILLS / COMPETENCIES

• Experience & Expertise:
  • 7+ years of experience in performance marketing, with a deep focus on paid social.
  • Direct, hands-on media buying experience across social platforms, e.g. Meta, TikTok, and Pinterest.
  • Experience in marketing for women's specialty apparel or fashion brands preferred.
  • Strong proficiency with Facebook Ads Manager and other social media platform managers.
  • Demonstrated success in scaling paid social campaigns and achieving measurable ROI.
• Analytical & Technical Skills:
  • Advanced understanding of media measurement methodologies, incrementality, and attribution models.
  • Ability to synthesize large data sets to generate actionable insights.
  • Familiarity with A/B testing, experimental design, and iterative testing methodologies.
• Soft Skills:
  • Excellent analytical and communication skills, with the ability to clearly articulate data-driven insights and strategies.
  • Strong problem-solving abilities and self-motivation to work independently.
  • High attention to detail, organization, and accuracy in all aspects of work.
  • Experience in managing and mentoring team members is a plus.
• Digital Marketing Knowledge:
  • Comprehensive understanding of e-commerce operations, customer acquisition, and retention strategies.
  • Knowledge of broader digital marketing channels and synergies within the marketing ecosystem
  • Experience with MMM, and incrementality tools is a plus.

TYPICAL WORKING CONDITIONS / EQUIPMENT USED / PHYSICAL TASKS

• Office / Desk Workstation
• Air Conditioned
• Computer / Laptop / Standard Office Equipment
• Frequent use of hands with computers typing / dexterity
• Occasional twisting while moving product / computer workstation

Z SUPPLY PERKS

At Z SUPPLY, departments work cross-functionally enabling individuals to further their knowledge and expertise in an inclusive and supportive environment. In addition to a collaborative and supportive culture, here are a few additional perks that are enjoyed by the Z SUPPLY team:

• Hybrid/remote eligible work schedule
• Half-day Friday’s year round
• Generous clothing discount
• Comprehensive benefits package that includes medical, dental, and vision insurance coverage
• 401K with discretionary annual company match
• New chic and modern offices located near top restaurants and shopping.
• Positive, collaborative company culture.

Position Salary Range $100,000 - $125,000

As required by applicable Pay Transparency laws, Z SUPPLY provides a range of compensation for roles that may be hired in locations under these requirements. To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, internal parity and other relevant factors. Flexibility outside of the salary range listed may be considered based on additional skills or qualifications a candidate may possess that may justify additional compensation. Company paid health benefits, PTO, bonus and other various company perks are not included in the salary range listed above and are considered additional compensation.

Want to join our amazing growing team? Apply today!

We hope we get the chance to work with you!