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Senior Lifecycle Marketing Specialist

Full Time • Remote, Remote, United States of America

81,000 - 92,600 (Yearly) Added 2 weeks, 1 day ago

Summary

LOCATION

Remote

QUALIFICATIONS

Bachelor's degree in marketing, communications, technology, or a related field preferred; 3+ years of Direct-to-Consumer lifecycle marketing experience; strong understanding of lifecycle/CRM marketing concepts; experience with HTML/CSS; ability to analyze data and create performance reports.

RESPONSIBILITIES

Manage technical components of omnichannel direct marketing campaigns; build and execute campaigns using Braze; conduct quality assurance for campaign launches; monitor email deliverability; create comprehensive process documentation; collaborate with various teams to improve campaign efficiency; identify opportunities to optimize tools and processes.

INDUSTRY

Healthcare Technology

SHORT DESCRIPTION

The Senior Lifecycle Marketing Specialist will manage and execute multi-channel marketing campaigns, ensuring quality and effectiveness while collaborating with cross-functional teams to enhance member engagement.

About Accolade

Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%.

The salary for this position will be set based on the level of experience, skills, and qualifications the candidate brings to the role, in line with our commitment to equity and market competitiveness. The median salary for this role is $82,000 annually.

Role overview

The Senior Lifecycle Marketing Specialist will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns. Reporting to the Sr. Manager of Lifecycle, the ideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. The key to success in this role is the ability to manage multiple campaigns across several channels. Position is remote.

A day in the life…

Build and execute campaigns in Braze, with an understanding of HTML, CSS, desktop and mobile rendering. Experience creating multi-step touch points across Email, SMS, and Push.

Conduct quality assurance checks on campaign launches and troubleshoot any technical issues related to HTML email templates, list segmentation, and other campaign execution aspects.

Keep various stakeholders up to date on campaign status/updates, raising flags when and where needed.

Monitor email deliverability and list integrity, including initiatives like re-opt-in campaigns for unengaged audiences.

Create and maintain comprehensive process documentation for all marketing automation activities, including campaign workflows, data mapping, segmentation, and quality assurance. Oversee transitions from legacy systems to advanced technologies while maximizing existing capabilities within Accolade’s platforms.

Collaborate closely with Product and Member Marketing teams to share best practices and recommendations to improve campaign efficiency and performance.

Collaborate with analysts to ensure robust reporting to track and assess performance, driving continuous improvements across established metrics.

Identify and implement opportunities to optimize tools and processes proactively.

What we are looking for…

Bachelor's degree in marketing, communications, technology, or a related field preferred

3+ years of Direct-to-Consumer lifecycle marketing experience working with an enterprise-grade marketing automation tool (e.g. Braze, Iterable, Salesforce Marketing Cloud/ExactTarget, Klaviyo, etc.)

Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices.

Proven experience executing multiple complex CRM marketing campaigns at the same time.

HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc.

Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc.

Excellent project management and coordination skills; experience with tools such as Confluence, and Jira.

Strong communication and attention to detail.

Ability to work independently in a fast-paced environment, managing multiple projects simultaneously.

Ability to synthesize operational details into action-oriented takeaways, articulate clear problem statements, and drive business impact from cross-functional teams.

Hiring Range

$81000-$92600

Annual

Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

Benefits

Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
HDHP medical plan with generous employer contributions towards an HSA
401(k) Retirement Plan with matching employer contributions
Open Time Off
Generous Holiday Schedule + 5 floating holidays
18 weeks of paid parental leave
Subsidized commuter benefits programs
Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger
1 Volunteer days per year
Employee Stock Purchase Plan (ESPP) w/ employee discount

We strongly encourage you to be vaccinated against COVID-19.

Our people are the Heart of Accolade

Together, we are building a great and enduring business that truly makes an impact. At Accolade, we are committed to building a workplace where all can grow and thrive. We do this by living our core values:

Member Obsessed

For everything we do, we ask ourselves: Is this going to make our member’s life measurably better?

Be Fearless

We think differently. We do what’s never been done. We are reinventing healthcare every step of the way.

Stronger Together

We honor the differences among one another and know that our unique perspectives drive us forward.

Genuine Care

We care deeply about the human beings we work with and serve. We have each other’s back.

Embrace Reality

We bring the data, tell the truth, and trust each other.

Relentless Execution

We operate with a bias for action. Take initiative, move fast & have fun.

Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.

Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at

ReportFraud.ftc.gov

. You can also report it to your state attorney general.

To review our policy around data use, visit our

Accolade Privacy Policy Page

. All your information will be kept confidential according to EEO guidelines.

Accolade

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