Senior Manager, B2b Marketing Strategy

Full Time • Ankeny, IA, United States of America

116,644 - 151,637 (Yearly) Added 7 hours, 54 minutes ago

Summary

LOCATION

The position is based in a hybrid work environment.

QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or a related field, 7+ years of B2C marketing experience focused on strategy, omni-channel marketing, and customer acquisition and retention. Strong analytical skills, project management abilities, and knowledge of marketing tools such as Google Analytics and CRM systems are required.

RESPONSIBILITIES

Develop and execute comprehensive omni-channel B2C marketing strategies, identify market trends and consumer insights, define KPIs for marketing initiatives, lead lifecycle marketing to enhance customer acquisition, oversee personalization strategies, provide regular reporting to senior leadership, and collaborate with cross-functional teams to align marketing strategies with business objectives.

INDUSTRY

Marketing and Customer Acquisition

SHORT DESCRIPTION

The Senior Manager of B2C Marketing Strategy is responsible for driving customer acquisition and retention through strategic marketing initiatives, collaborating with various teams to ensure alignment with business growth goals.

Position Summary

The Senior Manager of B2C Marketing Strategy is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This role will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.

The ideal candidate is a strategic thinker, skilled in consumer behavior, omni-channel marketing strategies, and measuring return on marketing investments (ROMI), with a proven track record of delivering impactful marketing programs that generate significant revenue growth via acquisition and retention of customers.

Salary Range: $116,644 - 151,637

Position Responsibilities may include, but not limited to

Develop and lead execution of omni-channel B2C marketing strategies to achieve company objectives with end-consumers
Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
Cultivate a collaborative and high-performance culture

Required Skills and Experience

Bachelor’s degree in Marketing, Business, Communications, or related field
7+ years of experience in B2C marketing, with a focus on strategy, omni-channel marketing, and customer acquisition and retention
Growth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the business
Excellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally
Extremely organized with excellent project management skills
Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisions
Strong knowledge of marketing tools and platforms (Google Analytics, CRM systems, marketing automation systems, etc.)
Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth

Preferred Skills and Experience

Master’s degree or MBA

Physical Requirements

Repetitive motions that include the wrists, hands and/or fingers
Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus

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