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Senior Manager, B2c Marketing - Fifa World Cup 26™

Full Time • New York, NY, United States of America
82,500 - 110,000 (Yearly) Added 6 days, 16 hours ago
Summary

LOCATION

Position is based in a hybrid format, involving collaboration with various teams for FIFA World Cup 26™ related marketing initiatives.

QUALIFICATIONS

5+ years of integrated marketing experience across digital, social media, event management, and marketing strategy. Strong communication skills, a collaborative spirit, and experience in a fast-paced environment are crucial. Understanding of FIFA regulations and bilingual proficiency (especially in French and/or Spanish) is a plus.

RESPONSIBILITIES

Develop and implement consumer marketing strategies, manage integrated channel plans, track performance metrics, work with creative teams on marketing assets, and ensure compliance with brand standards. Build relationships with stakeholders and manage marketing calendars.

INDUSTRY

Sports and Entertainment, with a specific focus on major live events and hospitality services.

SHORT DESCRIPTION

Seeking a Senior Marketing Manager to drive B2C marketing for FIFA World Cup 26™, focusing on customer-centric campaigns and leveraging data insights to enhance hospitality sales.

Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You’ll Do:
On Location is looking for a creative, ambitious, and detailed-oriented Senior Marketing Manager to join the B2C Marketing team for FIFA World Cup 26™ . This role will help deliver compelling, customer-focused, integrated marketing campaigns for the biggest single-sport event in history. The ideal candidate will be a marketing professional with demonstrated success leading large-scale integrated marketing campaigns, have excellent communication skills, is a natural collaborator and has a passion for data and insights as tools to ultimately drive hospitality sales.

Marketing Strategy & Execution:
  • Drive marketing strategy from insights to execution, leading the development and implementation of consumer marketing efforts
  • Own integrated channel plans, cascading go-live dates and shifts to cross-functional partners
  • Develop case studies on relevant campaigns and products
  • Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones
  • Research & work closely with agency partners on brand and campaign efforts
  • Manage relationships with ambassadors and content creators supporting the program

Performance Tracking & Reporting:
  • In partnership with senior management set channel KPI’s to reach hospitality sales goals
  • Analysis of engagement & performance metrics, adapting strategies to maximize campaign impact
  • Manage daily marketing responsibilities, including top of week reporting, building of and maintaining marketing calendars

Marketing Asset Development:
  • Work closely with creative teams, agencies and FIFA on marketing assets, messaging and frameworks
  • Manage the customization of marketing materials for different consumer groups to support their unique regional and audience-specific needs.

Stakeholder Management:
  • Build and maintain strong relationships with internal & external stakeholders, including sales, creative, and tech to ensure seamless collaboration

Compliance & Brand Integrity:
  • Ensure all consumer marketing efforts comply with FIFA and On Location brand standards, marketing guidelines, and legal regulations.

You Have:
  • 5+ years integrated marketing experience - digital, relationship, social media, OOH, campaign, content marketing, event management, marketing strategy, and marketing operations
  • Experience with developing content strategies and managing digital content development
  • Refined communication skills and the proven ability to influence at multiple levels of the organization
  • A results-focused approach with a deep sense of accountability and experience driving large projects from start to finish
  • A strategic mindset including interpreting data to inform strategy and execution
  • A collaborative spirit with experience developing relationships with a diverse range of partners
  • The ability to work in a fast-paced, high-pressure environment with tight deadlines
  • High attention to detail and commitment to maintaining brand integrity
  • Proactive disposition with the willingness to take the reins on any project and the resourcefulness to find the answers you need to get the job done
  • Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem
  • People management experience
  • Passion for soccer and familiarity with the FIFA World Cup

We’d Love If You Also Have These:
  • Bilingual or multilingual proficiency (especially French and/or Spanish).
  • Strong network within the sports, entertainment and/or hospitality industries
  • Knowledge of FIFA regulations and standards related to marketing and hospitality

#LI-MG1
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$82,500 annually
Hiring Range Maximum:
$110,000 annually

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