Senior Manager, Brand Building Insights

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and actions.

How you will contribute

Profile Summary:

This role is accountable for all insights and analytics for the Candy category, inclusive of Seasonals, with a primary focus on making a tangible impact on the business. This leader will have responsibility of the analytics & insights for Candy category working with iconic brands like Sour Patch Kids and OREO (for seasonals) and will deliver holistic, data-driven, category and brand-level insights and action plans that have clear business actionability. The senior manager should proactively identify business opportunities and offer solutions based on her/his deep understanding of category and consumer insights by leveraging analytics that holistically combine all internal, external and syndicated data sources. The key success driver for this role is to provide a tangible and measurable business impact by leveraging various quantitative and qualitative research, leveraging/integrating of advanced analytics capabilities that feed into the development and execution of strategies that drive the category.

Key responsibilities:

Holistic Business Understanding and Thought Leadership

• Single point leader responsible for the application and integration of all US data, insights, capabilities and knowledge to drive the Candy business strategies and plan. Manages complex business issues and helps the team set strategic direction.Acts as a business leader and partner, not just a market research specialist.
• Uses knowledge of key macro trends, leads understanding of consumer, market and competitive landscape and leverages multiple internal, external and syndicated data sources to proactively diagnose business performance and address focused business issues.
• Leads and applies understanding of brand/marketing fundamentals to assess category drivers, copy quality, brand health, consumer behavior and assists in category/brand strategies development. Integrates media tracking and advanced analysis (MMM) with brand health understanding and consumer media consumption understanding to assist and recommend optimum marketing and media strategies.
• Identifies nascent trends that will impact our categories by leveraging ‘real-time’ data and contemporary analytics.

Leading Business Reviews

• Diagnose business performance to achieve short-term and long-term financial goals. Specifically leverage syndicated data, Nielsen Data (POS, Panel etc), Receipt data, Customer Data (Luminate, 84.1 etc) and lead monthly business performance analysis that includes proactively highlighting issues and recommending potential solutions.
• Effectively guides cross-functional team members to an objective viewpoint and influences leadership in the implementation of action steps to drive the business. Communicates complex issues with impact and clarity. Maintains a constructive approach to conflict.

Consumer Insights Leadership

• Ensures that the team uses a broad range of contemporary research and analytics tools / resources / processes to assess business issues. Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth; Acts as a consumer expert and leader of research design and interpretation of results.
• Interpret and pragmatically translates research learning into feasible business building action steps and ensures alignment with key business partners (including brand marketing, sales strategy and top tier customer teams).

What extra ingredients you will bring:

• Proven analytical and creative problem-solving skills
• Expert knowledge of Syndicated and Customer Specific Sales Data (IRI/Circana, Nielsen (NIQ), 84.51, Stackline, Spins, etc.)
• Advanced technical capabilities in Excel, Power Point, Power BI, etc.
• Pull & analyze data for insights to translate into presentation decks
• Leverage tools and technology for efficiency and impact
• Strong verbal and written communication, work planning and organization skills
• Effective collaborator who can create strong relationships with cross functional partners and retailers
• Impactful presentation skills to clearly communicate with cross functional, internal teams

Business Unit Summary

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

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