Senior Manager, Global Product Marketing

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.
As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.
Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com.

Cynosure Lutronic is the world’s largest aesthetic-focused, energy-based device company, offering a cutting-edge portfolio of laser, RF, and energy-based technologies. Dedicated to enhancing lives through advanced aesthetic and medical treatments, we are global leaders in innovation and excellence. From hair removal and skin revitalization to scar reduction, body contouring, and gynecological health, our products set the standard for transformative patient care. Trusted in over 135 countries by physicians, practitioners, and aesthetic business owners, we empower professionals to deliver state-of-the-art solutions that redefine patient outcomes.

Job Summary
The Senior Manager, Global Product Marketing, plays a pivotal role in defining, implementing, and driving global product marketing strategies for Cynosure Lutronic’s portfolio of energy-based devices in the medical aesthetics space. This leader shapes the strategic direction and product roadmap (including segmentation, value proposition development, competitive positioning, pricing, claims, etc.), leading to excellence in product launches and lifecycle management across B2B (Dermatology, Plastic Surgery) and B2C (Aesthetic Procedure Consumers). They will bridge upstream innovation and downstream execution, shaping a culture of collaboration with regional and functional teams, and ensuring alignment with business objectives, customer and consumer insights, and organizational growth plans.

The ideal candidate is an experienced marketer with a strategic mindset, a strong ability to analyze market trends, and a proven track record in cross-functional leadership. They bring expertise in upstream innovation, market research, end-to-end product management, and go-to-market (GTM) planning, contributing to the company’s position as an industry leader.

Essential Duties and Responsibilities
The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

Upstream Innovation and Lifecycle Management

• Drive global product innovation by identifying unmet market needs through comprehensive market research, voice-of-customer (VOC) initiatives, and competitive analysis.
• Develop comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing and evidence-based strategy.
• Collaborate with R&D, clinical, and regulatory teams to guide new product development and ensure alignment with market requirements.
• Develop and present compelling business cases to support investment in new product initiatives.
• Manage the lifecycle of a product and act as single-point-of-contact for the product throughout its lifespan.

GTM Strategy Development

• Partner with regional marketing teams to co-create GTM strategies, including target segments, value propositions, and positioning frameworks.
• Facilitate alignment between global and regional teams to ensure buy-in and seamless transition of strategic ownership for execution.
• Provide strategic input to regional teams for pricing models, claims development, and messaging.

Market Insights and Analytics

• Create business cases for new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, commercial implications, and go or no-go recommendations.
• Establish frameworks for capturing market insights and incorporating them into product development and strategy refinement.
• Ensure competitive intelligence is continuously monitored and integrated into strategic decision-making.

Cross-Functional Collaboration and Leadership

• Serve as the strategic liaison between R&D, clinical, and regulatory functions, ensuring alignment throughout the product development process.
• Act as the upstream marketing lead within product development teams, ensuring that products meet clinical, regulatory, and commercial requirements.
• Build strong partnerships with regional marketing teams, fostering collaboration to adapt global strategies to local market needs.

Thought Leadership and KOL Engagement

• Build and maintain relationships with key opinion leaders (KOLs), advisory boards, and industry societies to collect Voice of Customer (VOC), and strengthen product validation and influence.
• Represent the company at global conferences and industry events, gathering insights and advocating for the company’s innovation roadmap.

Qualifications

Education

• Bachelor’s degree in technology, Business, Marketing, or a related field
• MBA preferred

Experience

• 7+ years of experience in upstream marketing or product management within energy-based technologies, medical aesthetics (preferred) or healthcare industry.
• Demonstrated success in driving global product innovation and strategy development.
• Experience collaborating with cross-functional and regional teams in a global organization.

Skills

• Strong strategic thinking and analytical skills with a proven ability to synthesize market data into actionable insights.
• Problem-solver with a proactive approach, exceptional collaboration and interpersonal skills, with an ability to build trust and alignment across functions and geographies.
• Expertise in product lifecycle management, from concept development to market strategy handoff and eventually product sunsetting.
• Adept at creating and presenting impactful, executive-level business cases and strategic frameworks.
• Comfortable in international environments with appreciation for diversity of thought.
• Knowledge of global regulatory environments (e.g., FDA, CE) and their implications on product strategy.
• Fluency in English, other languages are a plus.

Physical Demands
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Sit; use hands to finger, handle or feel objects, tools, or controls.
• Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• Other (please specify): US & International travel 25%-35%

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran