Senior Manager, Growth Marketing

Position: Senior Manager, Growth Marketing

Location: Dumbo, Brooklyn (Hybrid: 3 days in office, Tuesday-Thursday)

Reporting to: VP of Marketing, Merchandising, & eCommerce

Type: Full-time

ABOUT SOKO GLAM
Soko Glam is a pioneering leader in the beauty industry, dedicated to helping people discover and embrace their best skin. We are steadfast in fostering a culture of innovation, collaboration, and continuous growth across all aspects of our business. As we continue to expand our reach and influence, we are seeking a dynamic and driven individual to join our team as the Senior Manager of Growth Marketing. This role will be instrumental in spearheading our marketing efforts, focusing on accelerating growth through strategic marketing initiatives that enhance brand visibility, drive customer acquisition, and foster lasting customer engagement across multiple platforms.

ABOUT THE ROLE:
The Senior Manager of Growth Marketing will spearhead the strategic expansion of our marketing efforts across multiple channels to drive business growth and brand engagement. This person will have an important role in building how the Soko Glam story will come to life across social media, CRM, email, paid media, affiliate, and more. This role involves collaborating with cross-functional teams to design and implement innovative marketing strategies that resonate with our target audience and elevate the Soko Glam brand.

KEY RESPONSIBILITIES:

• Lead and execute growth marketing strategies that encompass digital advertising, social media, paid media, email marketing, and other channels to drive customer acquisition and retention.
• Analyze market trends and customer insights to identify new growth opportunities and optimize marketing efforts for maximum ROI.
• Collaborate with the merchandising and ecommerce teams to ensure a cohesive and integrated approach to promotions and product launches.
• Develop and manage key performance indicators for all growth marketing campaigns, continually refining processes based on data-driven insights.
• Oversee the marketing budget, ensuring strategic allocation of resources across campaigns and initiatives for optimal results.
• Lead a team of marketing professionals, setting clear objectives, providing ongoing feedback, and fostering an environment of innovation and high performance.
• Establish strong relationships with external partners and stakeholders to support business development and marketing objectives.
• Stay updated with the latest trends in marketing technology and methods, incorporating innovative ideas and tools into the marketing strategy.

WHAT WE'RE LOOKING FOR:

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in multi-channel growth marketing, with a proven track record of success in scaling brands through innovative marketing strategies.
• Experience managing and growing a loyalty program
• Deep understanding of digital marketing ecosystems and experience managing SEO/SEM, loyalty programs, CRM, marketing databases, paid media, email, social media, and/or display advertising campaigns.
• Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools.
• Ability to own key work streams and drive initiatives from concept to execution, ensuring alignment with overall business goals.
• Excellent leadership skills with experience managing and inspiring a team.
• Exceptional communication and interpersonal skills, capable of articulating ideas and building strong professional relationships.
• Experience with Klaviyo, Shopify, and Yotpo

WHY JOIN SOKO GLAM?

• Be part of a dynamic, fast-growing company that is redefining beauty through innovation and community.
• Collaborate with a passionate team committed to excellence and pushing creative boundaries.
• Opportunity to impact and grow a well-loved skincare brand's market presence significantly.
• Thrive in an environment that values creativity, strategic thinking, and proactive problem-solving.

If you're ready to take on this exciting role and bring your expertise to a fast-paced, innovative team, we'd love to hear from you!

In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:

The estimated annual compensation range for this role is $100,000 - $130,000.

• There may be future opportunities for continued pay progression based on continued strong performance in the role.
• Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, Paid Time Off, Life Insurance and Long Term Disability leave, and a range of other benefits.
• Learn more at the Soko Glam (https://soko-glam.breezy.hr/) Career page.

Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate's qualifications, skills, and experience.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.