Senior Manager, Influencer Analytics

Full Time • New York, NY, United States of America

100,000 - 115,000 (Yearly) Added 6 days, 6 hours ago

Summary

LOCATION

New York City

QUALIFICATIONS

Minimum 5-7 years of experience in data analytics related to influencer, social, PR, communications, or consulting; strong understanding of the beauty industry and media landscape; experience in managing dashboards; strong project management, negotiation skills, and initiative.

RESPONSIBILITIES

Increase brand desirability through analytics by evaluating influencer and communications activities, managing partnerships, supporting influencer campaigns, monitoring trends, and providing data-driven insights to enhance brand performance

INDUSTRY

Skincare and Beauty

SHORT DESCRIPTION

Seeking a Senior Manager, Influencer Analytics at Clarins Group to enhance brand resonance and desirability through data analysis of influencer marketing and communication strategies.

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? We are looking for a Senior Manager, Influencer Analytics based in New York City.

The role:

You will increase brand desirability and resonance through critical reporting of all communications activity, both paid and unpaid, to evaluate and support the ongoing evolution of the brand’s communication strategy and tactics.

What you’ll do:

In an environment where influencer marketing is essential for building connections and driving engagement, you will leverage analytics to evaluate performance daily and drive reports both project/event-based on a monthly/quarterly/annual basis. This role will be focused on finding insights that fuel full funnel influencer strategy and tactics to fuel resonance, and relevance.

Lead the insights on all multi-faceted communications activities, including but not limited to influencers and affiliate influencers, to improve the desirability and resonance of the brand - increasing reach, engagement, consideration, and conversion.
Manage VIP/influencer/affiliate influencer partner performance through gifting, events, paid partnerships, special access, and relationships
Support influencer campaigns from ideation and pitching to campaign execution, including paid engagements and special partnership integrations. Support evergreen influencer partnerships for both influencer sharing and owned assets (organically shared, digital, and media).
Monitor influencers and influencer trends and consumer conversation through influencer partners on analytic platforms, both always-on and campaign/event-based.
Provide data and analysis to maintain brand as a top 25 influencer brand amongst competitors, sharing results both with team members to drive strategy and tactics, internally and externally.

You are:

Customer oriented, result driven, passionate about our brand and challenges, entrepreneurial mindset
Eager to grow in a company genuinely committed to responsible beauty
Agile ad able to adjust quickly
Able to be a go-getter, drive projects, and identify holes with a POV on actionable plans
Proactive self-starter, resourceful and possess strong follow-up skills
Up to date on industry trends, up-and-coming celebrities, influencers

You have:

Minimum 5-7 years of experience in data analytics in influencer/social/PR/communications/analytics/consulting or related experience
General knowledge of and interest in the beauty industry and media landscape
Understanding of industry influencer performance benchmarks
Experience building and managing dashboards
Strong negotiation skills
Strong project management skills. Ability to lead, organize, and prioritize to meet deadlines
Strong initiative and ability to work independently and collaboratively
Excellent attention to detail, multi-tasker and ability to work under tight deadlines

We have:

70 years of expertise in beauty and spa, with the Clarins and myBlend brands
Unique products and innovative services
A commitment to Social & Environmental Responsibility embedded in our raison d'être
A caring and inclusive corporate culture
Development and training opportunities
Attractive compensation and benefits

Salary: $100,000-$115,000

Benefits:

Hybrid office model
Healthcare including Medical, Dental and Vision
401k + match
Gratis
Tuition Reimbursement

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.

To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com

Equal Opportunity Employer

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