Senior Manager, Influencer Marketing
LOCATION
Los Angeles, CA (Hybrid)
QUALIFICATIONS
Bachelor's degree in marketing, advertising, or a related field; 4-6 years of experience in marketing or influencer partnerships, including 1-2 years in a leadership role; exceptional communication and interpersonal skills.
RESPONSIBILITIES
Lead the paid influencer program, manage influencer relationships, oversee campaign elements such as budgeting and contracts, collaborate with teams for community and customer development, and report on influencer efforts.
INDUSTRY
Health and Wellness Consumer Products
SHORT DESCRIPTION
The Senior Manager, Influencer Marketing will shape Ritual's brand by building connections with diverse influencers, overseeing partnerships, and implementing strategies to drive engagement and impact across marketing channels.
Essential
What You'll Do:
- Collaborate with the marketing team to design, implement, and optimize 360-degree influencer programs across multiple channels.
- Align influencer strategies with organizational goals and integrate efforts across Ritual’s marketing ecosystem and own daily, weekly, and monthly reporting for influencer efforts across every pillar.
- Help build up and scale new pillars of the program, identifying areas of opportunity as they arise and being able to pivot when something is not working as planned.
- Cultivate and manage influencer relationships directly or through mentoring and guiding team members, acting as a leader in community building and advocacy.
- Manage key elements of influencer campaigns, including developing briefs, managing budgets, negotiating contracts, and ensuring alignment with brand and legal standards.
- Identify and engage emerging influencers, fostering diverse partnerships.
- Collaborate with legal and quality assurance teams to ensure influencer content aligns with legal, ethical, and transparency standards.
- Partner with the social media team to monitor influencer feedback, fostering a two-way dialogue that informs broader strategies.
- Organize and host inclusive community and influencer events that represent and amplify the values of the Ritual brand.
Who You Are:
- Skilled storyteller: You excel at crafting narratives that resonate and empower others to share their stories authentically.
- Relationship builder: You foster long-term, mutually beneficial partnerships built on trust and respect.
- Resourceful and proactive: You approach challenges creatively, working independently or with the team to find innovative solutions.
- Adaptable and solutions-focused: You thrive in fast-paced environments, staying calm under pressure and pivoting when needed.
- Organized and detail-oriented: You manage complex projects seamlessly and effectively juggle multiple priorities.
- Analytical and curious: You enjoy testing new ideas, interpreting data, and using insights to drive improvements.
- Collaborative team player: You bring a positive attitude, strong work ethic, and a willingness to roll up your sleeves. You understand that success is built together.
What You Need:
- Education: Bachelor’s degree in marketing, advertising, or a related creative field is ideal, but we also value equivalent work experience.
- Experience: 4–6 years of relevant experience in marketing, influencer partnerships, or talent management, including 1–2 years of experience leading or managing teams, with a strong understanding of the evolving influencer and social media landscape.
- Communication skills: Exceptional verbal and written communication abilities, with the confidence to collaborate across teams and with external partners.
- Interpersonal skills: A natural ability to connect with individuals from diverse backgrounds and perspectives.
- Growth mindset: You’re comfortable navigating a high-growth, fast-paced environment, embracing change, and driving innovation.
Compensation and Benefits:
- Pay Range: $91,000 - $150,000
- Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.
Additional Compensation, Benefits and Perks:
- 401k Match - Up to 4%
- Medical/Dental/Vision/Life InsuranceHealthcare & Dependent Care FSA
- Equity participation in the form of stock options
- 20 weeks of Parental leave for qualified team members, with flex time for returning parents
- Talkspace access for mental health support
- Pet Insurance discount
- Non-accrual and flexible PTO (10 days minimum)
- 18 paid company holidays + additional days for extended weekends.
- 10 Wellness Days (Final Friday of each month)
- 2 Days to volunteer (Days of Action)
- Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
- Free Ritual subscription during your time with us
- Maven Clinic Family Planning platform
- Annual Wellness stipend
- Monthly Childcare Allowance
- Technology Allowance
- New hire Work from Home stipend
- Bi-Annual Performance Reviews
- Bi-Annual in-person company events
- Monthly wellness activities
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