Senior Manager, Marketing Campaigns
LOCATION
Global organization with offices in 6 countries
QUALIFICATIONS
8+ years of B2B demand generation experience, advanced expertise in Salesforce and Hubspot, experience managing and mentoring teams, strong analytical skills for campaign performance, and exceptional email and campaign creation skills.
RESPONSIBILITIES
Orchestrate multi-touch marketing campaigns, develop demand generation strategies, oversee a high-performing team, collaborate with marketing and sales teams, lead campaign planning, and analyze campaign performance metrics for optimization.
INDUSTRY
HR Technology
SHORT DESCRIPTION
Seeking a Demand Generation team leader to drive organic growth strategies, mentor a high-performing team, and collaborate across marketing functions to achieve revenue targets.
Our purpose is to help a billion people find the right work! Phenom is an AI-Powered talent experience platform that is redefining the HR tech space. We have grown into a global organization with offices in 6 countries and over 1,500 employees. As an HR tech organization, innovation and creativity is within our DNA. Come help us make every talent moment phenomenal!
We’re on the hunt for an extremely talented Demand Generation team leader to join our phenomenal company and Marketing team! This position will collaborate closely with content, product marketing, and sales teams to drive high-impact organic growth strategies through multi-channel demand generation programs. We are looking for a leader with a proven track record of coaching and mentoring a high-performing team, and someone who can jump in and combine strategic thinking with hands-on execution to deliver measurable pipeline growth and revenue impact.
What You'll Do
- Orchestrate complex, multi-touch marketing campaigns across various channels including email, content, digital advertising, webinars/virtual events, and partner marketing
- Develop and execute comprehensive demand generation strategies across multiple concurrent campaigns, ensuring alignment with company revenue targets and growth objectives
- Oversee a high-performing team, participating in daily coaching and mentoring to support individual and team growth
- Collaborate closely within the Marketing team, including Product, Content, and Creative teams, as well as Sales to drive demand generation initiatives
- Head campaign planning and resource allocation across multiple initiatives
- Lead the development of ROI/KPI campaign performance on a weekly, monthly and quarterly basis, identifying key trends and insights, as well as opportunities to optimize based on results
Work Experience
What You've Done
- 8+ years of B2B demand generation experience, including SaaS
- Advanced expertise in Salesforce and Hubspot (including demonstrated success in implementing and optimizing workflows, automation, and reporting)
- Expanded demand in new and existing segments across relevant channels
- Experience mentoring, coaching, and managing direct reports
- Ability to derive insights from campaign data and ROI reporting
- Demonstrated success in lead nurturing and engagement/re-engagement campaigns
- Strong understanding of database hygiene and best practices
- Exceptional email and campaign creation skills and editing
- Proven ability to tackle challenges head-on and remove obstacles, setting a high standard for both yourself and your team
Benefits
We want you to be your best self and to pursue your passions!
- Benefits/programs to support holistic employee health
- Flexible hours and working schedules
- Growing organization with career pathing and development opportunities
- Tons of perks and extras in every location for all Phenoms!
Diversity, Equity, & Inclusion
Our commitment to diversity runs deep! Diversity is essential to building phenomenal teams, products, and customer experiences. Phenom is proud to be an equal opportunity employer taking collective action to build a more inclusive environment where every candidate and employee feels welcomed.
We recognize there is more to be done. Our teams are committed to continuous improvement until these powerful ideas are ingrained in our culture for Phenom and employers everywhere!
#LI-JM1
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