Senior Manager Product Marketing

For more than 30 years, Paradigm has specialized in accountable care management, achieving life-changing outcomes for people with complex injuries and diagnoses. We deliver decision support, complex recovery management, and cost savings solutions that impact the most challenging diagnoses, surgical complications, and cost drivers in healthcare. In 2023, Paradigm acquired Welvie®, adding their suite of shared decision support solutions to our healthcare offerings. Our solutions ensure that patients and their families get the expert clinical care and decision-making support they deserve, while driving significant cost savings for health plans.

Paradigm is looking to add an experienced Product Marketing Manager to our team. The Senior Manager of Product Marketing will support strategic marketing programs for Paradigm’s Healthcare Solutions business unit with a focus on B2B marketing for our portfolio of healthcare offerings. Reporting to the Director of Product Marketing, this individual will support the development and execution of campaigns and programs to drive revenue growth and expand Paradigm’s reach in the commercial healthcare market. Position is fully remote.
Success in this position requires someone with a passion for creating and executing impactful marketing strategies that navigate the complexities of the industry, resonate with stakeholders, and support improving patient outcomes.

Responsibilities will include, but are not limited to the following:

• Support planning and execution of strategic product- and business-level marketing programs that align with business strategies and objectives, including channel identification, message creation, targeting, deployment, reporting, and budgeting.
• Manage execution of integrated marketing campaigns that drive thought leadership, generate demand, and support revenue growth, including content development and branding for campaign assets, such as paid advertising, organic and paid social media, marketing emails, website, and internal and external communications.
• Track campaign metrics to monitor performance and draw insights to strengthen future marketing campaigns.
• Support strategy for and manage execution of participation in key events in partnership with Director of Events, including industry conferences, client events, partner events, and Paradigm-hosted events.
• Build and manage strong, collaborative relationships with Marketing team, cross-functional stakeholders, and outside vendors to ensure effective and strategic implementation of marketing programs. Key stakeholder groups include senior leadership, sales and sales operations, product, operations, member marketing, and client services.
• Craft clear, effective, and unique storylines that tell the product value propositions and deliver via a range of marketing channels and sales tools, such as one pagers, PowerPoint presentations, competitive reference sheets, product demos, eBooks, videos, and case studies. Collaborates closely with subject matter experts.
• Build thought leadership content, including articles, blogs, eBooks, white papers, position papers, webinars, and speaking sessions. Manage and collaborate closely with subject matter experts.
• Produce effective sales tools and support key account-based initiatives to support product growth for new and existing customers.
• Partner with Manager of Communications & Marketing Operations to create and execute Healthcare Solutions social media content calendar, including organic posts and paid campaigns.
• Understand corporate brand guidelines and ensure all assets adhere to standards to maintain brand integrity and consistency across the Healthcare Solutions business unit, the Workers’ Compensation business unit, and the enterprise.
• Manage special projects as they arise from product-specific or business unit programs and initiatives.

We are looking for an applicant with the following qualifications / skills:

• Education: BA/BS in Marketing, Communications, Public Relations, or Journalism; MBA or master’s degree preferred
• Experience: Progressive track record of product marketing experience; healthcare experience preferred
• Deep knowledge and experience in B2B marketing for the healthcare services or health insurance market, including knowledge and understanding of payer purchasing dynamics, distribution channels, branding, advertising, digital marketing, database marketing, media placement, marketing attribution analysis, budgeting, and partner marketing.
• High level of comfort with MS Office (Word, Excel, PowerPoint, Outlook) and with the following types of platforms: webinar technologies (Zoom and Microsoft Teams), SharePoint, CRM (Salesforce.com), and marketing automation systems (HubSpot and Pardot). Familiarity with marketing technology trends and other applications also necessary. Some design familiarity (e.g., InDesign) is a plus.
• Outstanding communications skills, particularly the ability to craft clear and persuasive narratives and write and edit effective short- and long-form content in line with specific brand voice and guidelines.
• High level of comfort collaborating with and presenting to leadership, stakeholders, and partners.
• Ability to understand and interpret marketing metrics from various marketing channels to draw insights and communicate performance to product marketing team members and stakeholders.
• Knowledge of current and emerging marketing trends, digital and analog tools and strategies, and experience in implementing them within complex product and organizational environments.
• Strong ability to educate, guide, and influence executive stakeholders, business partners, and external vendors in strategic marketing programs to position the brand, build awareness, and generate demand.
• Takes the initiative and is extremely proactive in identifying project needs and proposing and implementing solutions.
• Strong interpersonal skills to build external partner and vendor relationships, and internal partner relationships with stakeholders, including executives, sales team, Marketing team colleagues, and others.
• Proven ability to meet deadlines and manage, track, and coordinate multiple complexities involved in executing strategic marketing programs and campaigns.
• Excellent organizational, analytical, project management, and multitasking skills – ability to define problems, collect data, establish facts, draw valid conclusions, and make timely and sound decisions.
• Experience in shared services / matrix organization as well as with a rapidly evolving and complex entrepreneurial type organization.
• Creative, flexible, and innovative team player.
• Commitment to excellence and high standards.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

Paradigm believes that fostering a diverse and inclusive workplace is central to our mission of helping more people and transforming lives. We’re striving to build a culture that better reflects the society we live in and empowers our team to deliver the highest levels of compassion and care to those we serve. For us, achieving this goal requires a workforce that respectfully embraces differences and commits to positive change, creating an environment where everyone is able to bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.