Senior Manager, Product Marketing

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share
• Build marketing plans to support product introductions that are customized to fit the needs of each specific launch
• Collaborate with product management, sales and relevant teams to develop a communication and positioning plan for individual markets and segments
• Plan and execute the marketing programs, advertising and promotion activities for product line of responsibility
• Provide direction to marketing department personnel who are responsible for supporting the determined initiatives, programs and promotions
• Develop and continuously improve marketing processes and policies needed to support company requirements and customer wants and needs
• Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
• Researches, analyzes, and reports on industry, technological, demographic, and competitive trends to capitalize on market opportunities and minimize the effects of competitive activity
• Provides comprehensive briefs to creative team for execution

Responsibilities as a manager may include interviewing and hiring employees; planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems

• Must be effective in working in a cross functional environment
• Must have excellent communication (verbal and written) and organizational skills and familiarity with SEO best practices
• Must have the ability to communicate effectively at all levels
• Must have proven experience tracking campaign effectiveness through tools such as SFDC, Eloqua, etc.
• Must have excellent understanding of consumer marketing, segmentation, vertical markets, and the development of a marketing communication plan.