Senior Manager, Product Marketing

Full Time • Ridgefield Park, NJ, United States of America

162,495 - 205,755 (Yearly) Added 4 hours, 8 minutes ago

Summary

LOCATION

Ridgefield Park, N.J.

QUALIFICATIONS

10+ years of relevant industry experience in product/brand marketing, experience with national and regional retail accounts, product lifecycle management, P&L management, strong Microsoft Office skills, bachelor's degree required, MBA preferred, and experience with market data tracking services preferred.

RESPONSIBILITIES

Serve as the primary liaison for marketing activities related to products, develop go-to-market strategies, manage product lifecycle, support sales channels, prepare forecasts, achieve sales and market share goals, and create promotional plans and product marketing presentations.

INDUSTRY

Consumer Electronics

SHORT DESCRIPTION

The Senior Manager will lead product marketing for Samsung's Audio business, focusing on marketing program design, execution, new product launches, and lifecycle management to achieve sales objectives.

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Role & Responsibilities

The Senior Manager is the primary liaison for all marketing activities relating to the products he/she is responsible for. This individual works directly with the Vice President to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product lifecycle roadmap. The Senior Manager is also responsible for interfacing with Samsung’s direct and indirect sales channels, including internal sales teams, retailers, and distributors. This individual will provide these customers with the direction and materials required to carry out approved marketing programs. This position will lead the product marketing function for a segment of Samsung's Audio business. The Senior Manager will be responsible for marketing program design and execution, new product launch, channel sales support, overall product lifecycle management, achievement of sales/market share goals, and the exercise of P&L responsibility. This person should be an expert at collaborative forecasting by fully understanding input from the Sales team and the upcoming market conditions. This person will prepare weekly unit forecasts (AP2) based on analysis of channel inventory, sell-through history, future promotions, competitive activity, and seasonality by model and key account. To do this, this person will need to work closely with Sales Operations, assisting in weekly sales forecasts and product allocations.

Product category roadmap and lifecycle
Strategic promotional plans and calendars
Weekly forecasts and formation of plans to close gaps vs. monthly/quarterly/annual plans
Achievement of category sales and market share goals
Maintenance of category WOS targets
Communication with and updates to overseas HQ counterparts
Development of a holistic strategy to manage assortment across multiple partners and channels without price or market disruption
Creation and presentation of product marketing decks to retail partners
Product messaging and positioning
Other responsibilities as defined

Skills and Qualifications

Minimum Qualifications

10+ years relevant industry experience; product/brand marketing and communication skills coupled with CE industry knowledge are required
Experience working with both National and Regional retail (including pureplay.com and retail.com) accounts is required
Product lifecycle management experience, particularly in product launch and channel inventory management, is required
P&L management experience is required
Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required
Bachelor’s degree required; MBA preferred
Ability to effectively lead negotiations and define programs with customers and partners
Understanding of Circana, and other market data tracking services is preferred

#LI-RL1

Life @ Samsung -

https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung -

https://www.samsung.com/us/careers/benefits/

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!