Senior Marketing Analyst

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:
At Regions, the Data and Analytics Analyst transforms data into a meaningful format for operational and/or decision-making purposes. Focusing on day-to-day deliverables, this role works with managers to gather and interpret data for leaders to make data-driven decisions.

Primary Responsibilities
Creates reports that are valuable, readable, and presentable to stakeholders
Prepares visual reports/presentations to present analysis to management
Interprets, analyzes, and provides insights to teams and managers to determine operational impact, trends, and opportunities
Performs data analysis to help achieve data automation
Creates and maintains databases to help classify & store information
Completes day-to-day deliverables and ad-hoc data reports to support business needs/projects and answer data related questions
Ensures compliance by performing quality data audits, mining, and management
Monitors data and analytics trends and seeks opportunities for continuous improvement
Offers guidance to junior analysts, ensuring proper training and tools are provided
Partners with the centralized Data Governance team to implement and support data governance and data quality requirements

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements
Master's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and six (6) years of experience in a data analytics or related role
Or, a Bachelor’s degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and eight (8) years of experience in a data analytics or related role
Two (2) years of proven experience utilizing analytical software such as Structured Query Language (SQL), Statistical Analysis System (SAS), SAS Enterprise Miner, and applicable Microsoft Office applications

Preferences
Working knowledge of business intelligence software (e.g. Tableau, Power BI)
Experience in Machine Learning, Deep Learning, or Artificial Intelligence
Programming experience in Machine Learning, Deep Learning, or Artificial In telligence
Programming experience in Python, Ruby, R, MATLAB, Scala, or Java
Experience in Big Data Technology in Hadoop, Hive, Impala, SPark, or Kafka

Skills and Competencies
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

• Performance Marketing: Drives profitable growth using data and analytics to enhance the efficacy of digital, traditional, and omni-channel marketing efforts including targeting, systematic testing, measuring and optimizing the return on marketing investment
• Cross-functional Initiatives: Leads and executes cross-functional projects using advanced data analysis techniques to discover insights that will drive strategic decisions and efficiencies
• Influence: Leads and/or influences strategic marketing decisions relating to customer needs, preferences, behaviors, and segmentation, as well as advertising, direct marketing, and digital marketing efforts
• Synthesis and Communication: Translates complex insights into simple and actionable recommendations and presents to various audiences including executives, senior managers, and associates
• Translate Insights into Action: Provides actionable recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying customer experience, acquisition, cross-sell, up-sell, and retention opportunities and work closely with business partners to integrate and operationalize the recommendations
• Analysis Design: Manages the design and delivery of complex analyses of performance of marketing effectiveness, test and learn agenda, key metrics, and trends impacting the company to determine prudent strategies and actions
• Trend Tracking: Identifies market trends and seeks opportunities to continuously evolve marketing strategies as well as performance marketing, decisioning, and insights capabilities
• Creative Problem Solving: Develops creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential
• Opportunity Identification: Evaluates opportunities to improve customer experience, profitability, targeting efficacy, product/offer appeal, channel preference, product and service bundling, customer loyalty, etc. across digital and non-digital channels
• Model Performance and Optimization: Oversee the validation, tracking and monitoring the performance of statistical models, and development of next-generation models in partnership with the D&A team

This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Position Type Full time

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:
Minimum: $105,110.00 USD
Median: $134,770.00 USD

Incentive Pay Plans:
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location Details Regions Center
Location: Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.