Senior Marketing Campaign Manager

What You'll Do

• B2B Campaign Strategy & Planning:
• Develop and execute integrated B2B marketing campaigns that support business objectives, including lead generation, brand awareness, and customer retention.
• Work closely with sales, product, and content teams to understand target customer segments, pain points, and opportunities to tailor messaging and campaigns.
• Define and track campaign goals, KPIs, and target audiences, and ensure alignment with overall business strategy.
• Campaign Execution & Management:
• Plan and execute cross-channel content marketing campaigns across email, social, and other paid media channels.
• Collaborate with product marketing, content, and creative teams to develop compelling messaging, offers, and assets that resonate with B2B buyers and align with the sales funnel.
• Ensure that campaigns are executed on time, within budget, and with the necessary resources for success.
• Lead Generation & Nurturing:
• Design and implement lead nurturing strategies to engage prospects at every stage of the sales funnel, from awareness to decision-making.
• Use segmentation, targeted messaging, and marketing automation to qualify and nurture leads through email, retargeting, and personalized content.
• Collaborate with the sales team to ensure smooth handoffs of qualified leads and help refine lead scoring models based on campaign performance.
• Analytics & Performance Optimization:
• Works with marketing ops team to monitor and analyze campaign performance metrics (conversion rates, CPL, MQLs, ROI, etc.) to assess effectiveness and make data-driven decisions for optimization.
• Provide regular reporting on campaign results, including actionable insights and recommendations for improvement.
• Leverage A/B testing, multivariate testing, and other optimization techniques to maximize campaign performance.
• Market & Audience Insights:
• Conduct research on market trends, competitor activities, and customer needs to inform campaign strategy and messaging.
• Use data from CRM systems, analytics platforms, and sales feedback to continuously improve the effectiveness of campaigns and targeting.
• Cross-functional Collaboration:
• Partner with the sales team to align on messaging, target accounts, and KPIs to ensure that marketing campaigns generate high-quality leads that convert into opportunities.
• Work closely with the content team to develop case studies, whitepapers, eBooks, blog posts, and other assets that support lead generation and nurture efforts.
• Collaborate with the product and customer success teams to ensure campaigns reflect product updates, customer needs, and success stories.
• B2B Thought Leadership & Industry Awareness:
• Stay up to date on industry trends, B2B marketing best practices, and emerging technologies to ensure campaigns remain innovative and competitive.
• Share insights and thought leadership internally to help shape broader marketing strategies and tactics.

Who You Are

• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree or certifications in B2B marketing is a plus.
• Experience:
• 5+ years of experience in B2B marketing, demand generation, or campaign management, with a proven track record of managing end-to-end campaigns that generate high-quality leads and drive sales.
• Experience with B2B marketing platforms and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics, Tableau).
• Strong understanding of B2B buyer personas, sales cycles, and decision-making processes.
• Experience managing multi-channel campaigns across email, content, paid media, social, events, and other B2B-specific channels.
• Skills & Competencies:
• Strong project management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Excellent communication skills, both written and verbal, with the ability to articulate complex ideas in a clear and compelling way.
• Analytical mindset, with the ability to interpret data and apply insights to improve campaign performance.
• Results-driven with a focus on KPIs and a strong understanding of ROI.
• Ability to collaborate effectively with cross-functional teams and senior leadership.
• Experience in B2B SaaS, tech, or another high-growth industry is a plus.

• Competitive Compensation including base plus bonus
• 401(k) with 4% employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• 18 Company Holidays including the week between Christmas & New Years
• Paid Parental Leave Program
• Employee Stock Purchase Program (ESPP)
• Employee Referral Program
• Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
• Join a team of 70 different nationalities \uD83C\uDF10 with Diversity, Equality and Inclusion (DEI) in focus \uD83E\uDD1D.
• A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata \uD83D\uDCF7 to know more
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join our HUB \uD83D\uDDE3️ to be part of the conversation directly with Cogniters and our partners.
• Paid mobile phone and WiFI
• A pet lover? Get the chance to meet Spot \uD83D\uDC36!

• Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
• We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day.
• Cognite Earns 2023 Microsoft Partner of the Year Award; Recognized as a Global Leader in Energy & Resources and Industrials & Manufacturing
• Frost & Sullivan named Cognite a Technology Innovation Leader!
• Built In 2024 Best Places to Work in Austin, TX and Houston, TX
• Cognite Recognized as 2024 Microsoft Energy and Resources Partner of the Year
• Most recently Cognite Data Fusion® Achieved Industry First DNV Compliance for Digital Twins \uD83E\uDD47