CSI GROUP

Senior Marketing Coordinator

Full Time • Wall, NJ, United States of America

55,000 - 70,000 (Yearly) Added 1 week ago

Summary

LOCATION

Wall, NJ, with over 20 locations across New Jersey and New York

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business, or a related field; 2+ years' experience in a marketing role; familiarity with marketing software and tools; strong organizational skills; excellent communication skills; ability to multitask and manage multiple projects; creative thinking abilities.

RESPONSIBILITIES

Coordinate and implement marketing campaigns, conduct market research, create and manage content, execute direct mail marketing, assist with event coordination, provide administrative support, and collaborate with sales and internal teams.

INDUSTRY

Financial Services, specializing in tax preparation and planning

SHORT DESCRIPTION

Join CSI Group as a Senior Marketing Coordinator to support marketing activities that promote products and services, manage campaigns, and collaborate with team members in a growing company.

Join CSI Group – A Thriving Career Awaits You!

CSI Group is a dynamic and rapidly growing company headquartered in Wall, NJ, with over 20 locations across New Jersey and New York. As a family-owned business, we pride ourselves on delivering personalized services to individuals and families, specializing in Individual Income Tax Preparation, Tax Planning, Trust & Estate Tax Preparation, Will & Estate Planning, and Retirement and Financial Planning.

Our commitment to excellence has made CSI Group a recognized and trusted name in New Jersey. With an aggressive expansion strategy and a rapidly growing market presence, we are on the path to becoming a dominant force in our industry. We are passionate about nurturing career-minded individuals who thrive in fast-paced, growth-oriented environments. Our culture is built on promoting from within, offering a clear pathway to success for motivated team members. Whether you're just starting your career or looking to take it to the next level, CSI Group provides the support, development, and opportunities you need to excel.

Be part of a team that values your contributions and invests in your growth!

Job Overview: Senior Marketing Coordinator

The Senior Marketing Coordinator supports the marketing team by coordinating and implementing marketing activities that promote the company’s products, services, and brand. This role involves managing marketing campaigns, conducting market research, and assisting with the creation of content and promotional materials. The Senior Marketing Coordinator works closely with other team members to ensure that marketing strategies are executed efficiently and effectively.

Key Responsibilities

Campaign Coordination
- In partnership with Marketing Agency, assist in the planning and execution of marketing campaigns, including email, social media, digital advertising, and direct mail initiatives.
- Monitor campaign performance and provide reports on metrics, such as engagement, conversion rates, and ROI.
- Coordinate promotional activities, events, and trade shows.

Content Creation, Management, and Internal Branding
- Assist in creating and editing marketing content, including blog posts, newsletters, promotional materials, and internal corporate branding assets.
- Manage content calendars to ensure timely publication across various channels.
- Coordinate with designers, writers, and other team members to produce marketing collateral and internal branding materials.

Market Research and Analysis
- Conduct research to identify market trends, competitor activities, and customer needs.
- Gather and analyze data to support marketing strategy decisions and campaign improvements.
- Provide insights based on research findings to help refine marketing approaches.

Direct Mail Marketing and Tactical Execution
- Develop, execute, and optimize direct mail marketing campaigns, including strategy, design, and distribution.
- Monitor response rates, analyze campaign performance, and provide recommendations for improvement.
- Collaborate with vendors for printing, mailing, and tracking to ensure timely and effective delivery.
- Manage the inventory, ordering, and distribution of marketing assets.
- Ensure the coordination and logistical management of print materials, inventory, and on-site promotional assets.

Event Coordination
- Assist with the planning and coordination of marketing events, such as webinars, product launches, and trade shows.
- Handle logistics, such as venue booking, vendor management, and promotional materials.
- Support on-site event activities, including setup, registration, and attendee interaction.

Administrative Support
- Maintain marketing databases, including customer and lead lists.
- Track marketing budgets and expenses, ensuring that projects are completed within financial guidelines.
- Assist with the management of marketing materials, inventory, and distribution.

Collaboration and Communication
- Work closely with the sales team to align marketing efforts with sales goals.
- Collaborate with internal departments to ensure brand consistency and message alignment.
- Communicate with external partners, agencies, and vendors as needed.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven 2+ years’ experience as a Marketing Coordinator, Marketing Assistant, or similar role.
Familiarity with marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.
Strong organizational skills and attention to detail.
Excellent verbal and written communication skills.
Ability to multitask and manage multiple projects simultaneously.
Creative thinking and problem-solving skills.

Skills