The Senior Marketing Director will be responsible for developing and executing comprehensive marketing strategies that drive business development, optimize customer experience, and build the multifamily property management marketing department's strategic roadmap. This leader will also be heavily focused on high-touch business development pitches and collaborating with executive leadership and clients to ensure leasing and business goals are met. The candidate must have strong experience in digital marketing, brand management, and business intelligence to elevate Level 10's presence in the Twin Cities market. This is a hands-on marketing position which includes overseeing the function and employees and vendors involved in marketing responsibilities.

Pay range: $110,000 - $155,000, eligible for annual bonus based upon company performance

Benefits: Medical, dental, vision, health savings account, flexible savings account, 401k/Roth, short-term disability, long-term disability, life insurance, paid holidays, paid time off, paid parental leave

Location: Minneapolis, Minnesota

This is an on-site office position. Candidate must have the ability to work in the corporate office full-time and travel by car to property locations within Minnesota.

Marketing Strategy & Leadership

• Develop and implement innovative marketing strategies to enhance Level 10's multifamily visibility and business growth
• Understanding of the "Big Picture" while digging deep into the details of individual bodies of work/initiatives
• Drive comprehensive digital marketing strategies to maximize traffic, leads, and lease conversions for communities and/or portfolios
• Collaborate with internal stakeholders, including CEO, COO, Regional Managers, Managing Directors, and on-site managers, to align marketing objectives with individual property and/or company goals
• Standardize and implement marketing best practices across communities, ensuring consistency and efficiency in execution
• Oversee the creation and management of marketing tools, templates, and guidelines that provide easy access for operations teams
• Lead the development and management of portfolio specific marketing goals and initiatives
• Maintain a strong focus on generating new ideas through creative strategy
• Continually research and make recommendations on new opportunities and marketing channels

Management Responsibilities

• Recruit, interview, hire, develop, and train staff in the marketing department
• Oversee the daily workflow of the department
• Provide constructive and timely performance evaluations
• Handle discipline and termination of employees as needed

Business Development & Client Relations

• Lead efforts in business development pitches, including asset review, material preparation, presentations, and in-person or virtual client meetings
• Build and maintain strong client relationships, ensuring positive engagement and fostering trust in Level 10's marketing capabilities
• Collaborate with the executive team to provide insights and guidance on marketing initiatives and strategic growth opportunities
• Travel as required to support business development activities and client needs

Analytics & Business Intelligence

• Analyze and report on marketing performance and ROI, using insights to guide and refine future strategies
• Set and maintain high standards for analytics, using business intelligence to drive marketing decisions that align with leasing, NOI, and revenue goals
• Monitor sub-market trends and adjust marketing strategies accordingly to maximize occupancy and performance

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 7 years of experience in marketing, with at least 5 years in property management marketing
• Software would include but not limited to: RealPage, Yardi, AppFolio, Digible, Onesite, Knock CRM, Multifamily Proptech, and Microsoft Suite products
• Proven track record in developing and executing successful marketing strategies for multiple asset types
• Strong leadership experience, with the ability to mentor and manage a marketing team
• Expertise in digital marketing, SEO, and social media strategies
• Strong communication skills, both verbal and written, with experience presenting to clients, leadership teams, and large groups
• Experience with managing multiple brands and navigating brand architecture
• Proven managerial and critical thinking skills required

Level 10 is an equal opportunity employer.