Senior Marketing Manager

Job Summary
Lead Birgo Capital's marketing function as our Senior Marketing Manager, reporting directly to the Managing Director of Capital Markets. You will curate Birgo's story to engage investors, inspire employees, and captivate the community. From social media and ad campaigns to podcasts and white papers, you'll produce thought leadership in multi-family investing. You will also collaborate across departments to meet company-wide marketing needs. Join our fast-growing team to improve lives through real estate!

Birgo's Values

• Teamwork: We leverage one another's strengths to achieve more together.
• Humility: We admit our faults and strive to continuously improve.
• Rhinocerality: We charge hard after our highest priorities.
• Integrity: We do the right thing, even when it is costly.
• Vision: We innovate and adapt to improve lives.
• Excellence: We are dependable and accountable to produce quality results.

Core Responsibilities

• Own the marketing strategy and execution for Birgo Capital, bringing subject matter expertise to elevate our reach
• Shape and align Birgo's brand identity, voice, and content strategy to achieve capital-raising goals
• Manage the company's social media presence, website, and Real Returns podcast to build an engaged community around Birgo
• Continually improve marketing strategies by interpreting performance data and team insights
• Coordinate public relations efforts, including press releases
• Create and oversee polished, professional graphic designs and videos
• Master evolving Meta and Google Ads strategies to optimize performance
• Direct the work of full-time virtual assistants to support marketing initiatives
• Identify, procure, and oversee consultants to execute key projects
• Support investor events by coordinating logistics such as the venue, vendors, and program
• Support Birgo's marketing efforts across the company, including employer branding, employee events, and Rhino Operating System (ROS)
• Other duties as assigned to help Birgo improve lives through real estate

Successful Candidate Profile

Experience

• 5+ years in branding and content creation, ideally within financial products or services
• Demonstrated success in developing and executing strategies to boost audience engagement, elevate brand perception, and achieve measurable business outcomes
• Extensive graphic design experience or a proven ability to manage designers to deliver exceptional results
• Proficiency in creating or overseeing the production of high-quality video content
• Hands-on experience with Meta Ads, Google Ads, and managing effective ad campaigns
• Familiar with CRM and marketing automation platforms (HubSpot preferred)
• Adept at coordinating external resources, including designers, writers, and video producers
• Experience allocating marketing budgets and analyzing ROI

Knowledge

• Bachelor's degree in Marketing or qualifying work experience

Skills

• Communication: Exceptional written and verbal communication skills to craft persuasive, engaging, and valuable content for marketing materials and thought leadership
• Analytical: Ability to track and analyze performance metrics for content and brand
• Data-driven: Must have the ability to synthesize and utilize data to optimize content performance
• Technical Proficiency: Proficient with marketing platforms, including Google Ads, Meta Ads, and design tools (e.g., Adobe Creative Suite, Canva)
• Attention to Detail: Highly organized and detail-oriented, with a focus on maintaining quality control and adhering to timelines and budgets

Work Style

• Task-oriented, data-focused, and imaginative, with a proactive, competitive, and self-motivated approach. Inquisitive and venturesome, driven by a passion for leveraging technology to innovate and solve challenges. Enjoys collaborative partnerships and adapting strategies frequently. Committed to improving lives and building better communities.

Other Requirements

• Able to use a computer for a full workday
• Communicate effectively through phone, email, and video conferencing
• Work at the Pittsburgh office ~3 days per week

Benefits

• Company profit-sharing program
• Flexible paid time off
• 401(k) retirement plan with employer match
• Medical, dental, and vision insurance with company contribution
• Professional development stipend
• Life and pet insurance
• Healthy lifestyle reimbursement and mental health days
• Eligible for work-from-home ~2 days per week

More about Birgo

Birgo invests in and manages underutilized multifamily workforce housing in the heartland of America. The company offers an exciting start-up environment, characterized by fast growth and an entrepreneurial spirit. We take care of our hardworking team by providing opportunities for professional growth, paying attention to holistic staff needs, and celebrating life together. Birgo values diversity in our staff and seeks to enhance the diversity of our team at every opportunity.