Senior Marketing Manager

Full Time • Raleigh, NC, United States of America

115,082 - 145,719 (Yearly) Added 2 weeks, 1 day ago

Summary

LOCATION

4208 Six Forks Rd #1700 | Raleigh, NC 27609 (Onsite position)

QUALIFICATIONS

10+ years in marketing or related roles, experience in professional/financial services preferred, strong project management and organizational skills, proficiency with CRM platforms (e.g., Dynamics, Salesforce), and a Bachelor’s degree in Business Administration or Marketing.

RESPONSIBILITIES

Coordinate and lead marketing projects across brand and corporate marketing, digital marketing, public relations, lead generation, market engagement, and sales enablement to support CAPTRUST’s growth and branding efforts.

INDUSTRY

Financial Services

SHORT DESCRIPTION

CAPTRUST is seeking a Senior Marketing Manager to oversee various marketing initiatives, engage with cross-functional teams, and enhance brand awareness in a dynamic growth environment.

Overview:

Who are we looking for?

CAPTRUST seeks an established and dedicated Senior Marketing Manager to join its evolving 40+ person marketing department with the primary responsibility of contributing to, coordinating, and leading various projects and initiatives within the department. The role is highly collaborative within the department and across the organization with cross-functional teams, subject matter experts, and leadership interaction. Associated projects, initiatives, and bodies of work are consistent with a highly dynamic environment, a rapid growth focused culture, and an integrated marketing approach.

Overview of Department

CAPTRUST’s marketing strategy is a combination of the high-level activities listed below, which are intended to support the firm’s growth efforts and the needs of its institutional and wealth management clients.

Targeted and appropriate messaging communicated through automated marketing platforms and applications, media outlets and publications, corporate websites, and presence on social media
Successful application and delivery of the brand through print, electronic, and in-person media to create a consistent and world-class experience for all interactions
Real-time support for business development opportunities based on market intelligence, historical data and trends, and understanding of the opportunity to ensure a successful outcome
Drive brand awareness and pre-qualify wealth and institutional advisors and firms for potential acquisition
Create or support events designed to establish CAPTRUST, its advisors, and subject matter experts as thought leaders within appropriate market segments

Responsibilities:

Contribute to, coordinate, or lead various marketing projects and initiatives within CAPTRUST’s evolving marketing department which consists of the following functions:

Brand and corporate marketing
Data, information, and insights
Digital marketing
Editorial content, public relations, and media
Lead generation
Market engagement
Prospect deliverables and resources
Sales enablement and key initiatives

Qualifications:

Minimum Qualifications:

10+ years of experience in Marketing or similar functioning roles commensurate with the outlined role responsibilities
Demonstrated ability and examples of value and optimization impact, experience within professional or financial services industry is a plus

Desired Qualifications/Skills:

Bachelor’s degree or equivalent in Business Administration, Marketing, or similar degree
Excellent project management and organizational skills necessary with an appropriate level of attention to detail and accountability
Proven ability to positively, constructively, and professionally engage and interact with a diverse group of colleagues
Experience with CRM platforms, such as Dynamics or Salesforce
Experience with a diverse and unique marketing technology stack, including Microsoft Dynamics and Power BI, and external vendor partners
Excellent communication and presentation skills
Detail-oriented with a passion for problem-solving
Ability to work independently and as part of a team
Eagerness to learn and adapt to new marketing technologies and trends
Previous internship or coursework related to marketing analytics is a plus
Must be coachable, possess curiosity, and a desire to learn

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There's a reason for it; it's a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Our Employee Benefits Package shows how much we value our team. Some benefits include:

Employee ownership opportunities
Brick Bonus success sharing program
Comprehensive health coverage + Virgin Pulse wellness platform
401(k) program with a 5% employer match + financial planning for colleagues

WHERE will you be working?

4208 Six Forks Rd #1700 | Raleigh, NC 27609

Due to the nature of the role, this is not a remote or work from home position. #LI-Onsite

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:

Ability to build successful, collaborative, and trusting relationships
Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
Inherent desire to give back to our communities and enrich the lives of those around us
An other-centered mindset
Integrity through maintaining objectivity

EEO/Diversity Statement:

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination. #director #mid-senior

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