Senior Marketing Manager

Full Time • Boston, MA, United States of America

121,488 - 153,831 (Yearly) Added 1 week, 2 days ago

Summary

LOCATION

Hybrid position; minimum of three days/week in Boston (Back Bay) office.

QUALIFICATIONS

Minimum of five years of relevant marketing experience, preferably in financial services; Bachelor’s degree; strong project management, communication, and collaboration skills; experience in investment marketing is a plus; digital-first approach and metrics analysis experience preferred.

RESPONSIBILITIES

Collaborate with investment managers on marketing materials, lead product strategy promotions, develop creative briefs, support internal teams with content and promotions, manage the execution of campaigns, and maintain website content.

INDUSTRY

Financial Services

SHORT DESCRIPTION

Seeking a motivated Senior Marketing Manager to lead campaigns and projects for affiliated investment managers, focusing on collaboration, digital strategies, and metrics analysis.

Overview:

We are seeking a motivated Senior Marketing Manager to join the Marketing Strategy and Activation team. This role is responsible for marketing and communications campaigns and projects to support our affiliated investment managers as well as corresponding asset class focuses and campaigns. This is a hybrid position and requires a minimum of three days/week in our Boston (Back Bay) office.

Leading through collaboration, you should be comfortable working with various styles and applying your marketing acuity and industry knowledge to drive campaigns and key initiatives forward within specified deadlines. You bring a positive, can-do demeanor to the team, with a desire to learn about our clients, our business, and about Natixis. You are proactive, detailed oriented, and have a roll up your sleeves mentality. You also lead with a digital-first approach, with a strong emphasis on the analysis of metrics that contribute to the success of campaigns and future endeavors.

What you will do:

Affiliate Marketing

Collaborate with our affiliated investment managers to build impactful materials (e.g., videos, papers, web articles) that highlight the benefits and expertise in their respective fields.
Lead marketing efforts on product strategy promotions as needed, while collaborating within Marketing (e.g., Editorial, Design, Web, and Video).
Develop comprehensive creative briefs and plans that outline crucial information (e.g., goals, target audiences, key messages, exceptional factors, critical metrics) in advance to guide team members.
Support our internal Investment Strategies team’s and Sales team’s efforts from a content as well as promotional perspective when it comes to affiliate marketing support
Maintain content on our US websites while collaborating with Editorial and Digital teams
Work with our internal project management system (Workfront) while keeping team members advised and the project on track.

Focus Campaigns

Run tactical execution on focus campaigns around priority asset classes and product lines
This involves working on campaign strategy, tactical execution, and collaboration across teams and business lines

What you will bring:

A minimum of five years of relevant marketing experience required; financial services marketing or experience in a similar highly regulated business environment preferred
Prior experience with investments/investment marketing a plus
BS/BA degree in relevant subject area
Strong attention to detail, with proven effectiveness in project management
Strong oral and written communication skills; presentation skills a plus
Ability to build relationships and effectively collaborate with colleagues across the organization
Takes initiative and demonstrates ownership/accountability for assigned projects
Able to clearly articulate plans, progress, and marketing recommendations to key constituencies, and support effective meetings and discussions
Skilled at developing creative briefs and marketing campaign plans
Effectively support and promote the work done by our affiliated investment managers and other assigned areas
Have a proactive, can-do attitude
Ability to lead and prioritize multiple projects in a timely manner
Be a positive and encouraging team member with a “one-team” approach
Bring a digital-first, collaborative approach to projects
Experience with implementing, collecting, and analyzing metrics to evaluate and communicate the effectiveness of marketing tactics and strategies
Work effectively with various internal and external business partners (e.g., Editorial, Design, Marketing Operations, Investment Strategies Group, Digital, Sales, Compliance
FINRA SIE preferred

Who we are:

We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*

Additional insight on working at Natixis, please visit: https://www.im.natixis.com/us/working-at-natixis

#NatixisIMCulture

Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.

Natixis Investment Managers does not charge fees to participate in the interview process or for employment equipment and does not send employment offers through social media channels. We take security and privacy seriously. If you have been contacted by someone claiming to represent Natixis Investment Managers and are unsure about the legitimacy of the communication, please verify the contact details with Natixis Investment Managers directly.

Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits

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