Senior Marketing Manager

Full Time • Alpharetta, GA, United States of America

100,480 - 127,230 (Yearly) Added 7 hours, 54 minutes ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Bachelor's degree in Marketing or Business (MBA preferred), a minimum of 7 years of marketing experience, expertise in integrated marketing plans, and project management experience. Ability to travel as necessary.

RESPONSIBILITIES

Lead end-to-end marketing programs, develop strategic marketing plans, create high-impact content, manage marketing budget, collaborate with stakeholders for product launches, oversee event representation, and report on campaign performance.

INDUSTRY

Insurance and Technology

SHORT DESCRIPTION

The Senior Marketing Manager will execute innovative B2B marketing programs to drive awareness and demand for analytics solutions in a high-growth environment.

Job Description:

The Senior Marketing Manager, Commercial Insurance allows marketers to build and execute marketing plans for market leading solutions. This role is responsible for leading efforts to create and execute fully integrated and innovative B2B marketing programs to drive awareness, create demand and foster customer retention for our market-leading analytics solutions. This is a rare opportunity to join a dynamic, high performing marketing team supporting a high-growth advanced analytics and data technology business to promote solutions that are critical for our clients’ business performance.

The successful candidate will work with functional marketing teams to manage all marketing activities including, but not limited to, lead generation (direct mail, digital advertising, search, email, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (communications and activation) and marketing communications. This role will navigate a matrixed environment while collaborating closely with commercial insurance stakeholders across functional areas to achieve revenue and profit targets for vertical solutions.

Accountabilities:

Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
Owns and drives marketing programs end-to-end to execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, webinars, etc.
Create high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
Identify relevant, high-value industry events (tradeshows, user conferences, customer meetings and webinars) and ensure company solutions and brand are fully represented to maximize event ROI
Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
Work with various stakeholders up, down and across the organization for go to market product launches including development of communications, materials and promotions
Manage marketing budget and work with the Analytics team to shares insights related to program or campaign performance
Other duties as assigned such as marketing deliverables for acquisition integration and product migrations

Qualifications

Successfully developed objectives-based integrated marketing plans, execution of strategic marketing plan and reporting on campaign results
Marketing project management experience leading cross-functional campaign execution
Thrive working in a fast-paced, dynamic organization with simultaneous projects and deadlines
4-year college degree preferably in Marketing or Business, MBA preferred
A minimum of 7 years marketing experience
Ability to travel as necessary

Additional Experience that will help you stand out:

B2B marketing, marketing to insurance companies, and/or technology marketing experience
Experience with digital marketing automation tools, such as Eloqua and Salesforce
Previous experience managing direct reports
Experience training and/or mentoring marketers to enhance hard and soft skills

Skills that lead to success in this role

Critical thinker and problem solver
Highly influential communicator with excellent written and verbal storytelling skills
Strong attention to detail
Experience with lead generation programs including use of marketing automation tools
Proficient with content development and management
Experience with digital and direct response marketing programs
Acumen in strategic planning and executing integrated marketing programs, campaigns and tactics
Experience in working in a matrix environment with multiple stakeholders and partners
Expertise with event planning and activation
Experience with agency management, creative oversight and contract negotiations
Self-starter and passionate with strong bias towards driving results
Proven ability to optimize programs to meet goals using analytics
Budgeting responsibility

At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:

https://forms.office.com/r/eVgFxjLmAK

, or please contact 1-855-833-5120.

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