Senior Marketing Manager

We're seeking a dynamic and results-driven Sr. Marketing Manager to lead our marketing efforts and drive growth. In this role, you'll be responsible for developing and executing comprehensive marketing strategies that generate leads, build brand awareness, and support revenue goals for PaulHood. You'll collaborate closely with the VP of Marketing on strategic planning and work cross-functionally with the Sales team to ensure alignment and success.

Key Responsibilities:

• Lead Generation Execution: Implement lead generation strategies across multiple channels, including digital marketing, content marketing, social media, and email campaigns. Track and analyze lead generation performance to optimize conversion rates and ROI.
• Strategy Planning Support: Collaborate with the VP of Marketing to develop and refine the overall marketing strategy, ensuring alignment with business objectives and target audience needs.
• Website Management and Optimization: Oversee the website's performance, ensuring it's userfriendly, optimized for conversions, and aligned with brand messaging. Implement A/B testing and other optimization techniques to improve user experience and drive results.
• Competitor Tracking: Monitor competitor activities, analyze their strategies, and identify opportunities for differentiation and competitive advantage.
• HubSpot Management & Reporting: Oversee the HubSpot platform, ensuring effective utilization for marketing automation, lead nurturing, and customer relationship management. Develop and maintain marketing dashboards within HubSpot to track key performance indicators and provide actionable insights into campaign effectiveness and ROI.
• Product Marketing & GTM Execution: Lead the execution of gotomarket strategies for new products and services, alongside the VP of Marketing, ensuring effective launch plans, messaging, and promotional activities. Develop and execute product marketing strategies that highlight key features, benefits, and value propositions to target audiences.
• Sales & Revenue Collaboration: Work closely with the sales team and other departments as necessary to align marketing efforts with revenue goals. This includes providing sales enablement materials, ensuring a smooth lead handoff process, and establishing closedloop reporting to track marketing's impact on revenue generation.
• Email Campaign Delivery and Optimization: Plan, execute, and optimize email marketing campaigns that nurture leads, drive engagement, and support conversion goals.
• Ad Planning and Execution: Execute advertising campaigns across various channels, including search, social, and display, with regular optimization to reach target audiences and achieve marketing objectives within the budget assigned.
• Event Planning: Plan and execute successful events, including webinars, conferences, and trade shows, to generate leads, build brand awareness, and foster relationships.

Who You Are:

• Strategic Thinker: Ability to develop and execute comprehensive marketing strategies that align with business goals.
• DataDriven: Strong analytical skills and experience using data to inform decisionmaking and optimize marketing performance. Always thinking about how we track ROI of marketing spend.
• CrossFunctional Collaborator: Ability to work effectively with teams across the organization, including sales, product, and finance.
• Excellent Communicator: Strong written and verbal communication skills, with the ability to present complex ideas clearly and concisely.
• ResultsOriented: Proven track record of achieving marketing goals and driving revenue growth.

Experience and Education You Will Need

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing
• Experience with paid advertising across Google, Facebook and Instagram
• Experience with marketing automation platforms (HubSpot preferred).
• Strong understanding of lead generation, lead nurturing, and customer relationship management.
• Proven track record of success in driving marketing results and achieving revenue goals.
• Experience in social media platforms (LinkedIn, Instagram, Facebook)
• Project management skills and attention to detail
• Proficiency in MS Office, HubSpot and WordPress

What You Will Get

You will be joining a team that prioritizes your well-being and personal growth. Enjoy a great work environment, engage in events and training programs, and advance your career. We encourage a culture of early and often feedback, addressing issues and needs head-on with respect, viewing course corrections as learning opportunities to be better. We believe that it is intrinsic rewards that motivate employees sustainably, but respect the need for extrinsic rewards which would include:

+ Market Competitive Pay

+ Bonus Opportunities

+ Stock Options

+ Comprehensive Employee Benefits Package

+ 401k Program with Company Matching

+ Generous Paid Vacation and Sick Time

+ Educational/Personal Growth Reimbursement

EEO and Diversity Statement

PaulHood is an equal opportunity employer. We recruit, employ, compensate, develop, and promote without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state, and local laws. If you need reasonable accommodation in the application or interview process, please tell us.

At PaulHood, we champion a vibrant workplace culture that thrives on diversity and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by a passion for creating an inclusive space for all. Believing a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices, PaulHood will continue to champion a workplace culture that prizes diversity and inclusivity.

About PaulHood

Joining PaulHood is more than just accepting a job offer—it’s joining a team that prioritizes your well-being and personal growth. Enjoy a great work environment, engage in events and training programs, and advance your career. But don’t just take our word for it, see for yourself.