Senior Marketing Manager - Apac
LOCATION
Hybrid role based in Lehi, UT with global responsibilities, primarily focused on the APAC region.
QUALIFICATIONS
Bachelor’s degree, 4+ years of relevant experience, strong communication skills, ability to navigate ambiguity, Mandarin speaking required, ecommerce experience preferred.
RESPONSIBILITIES
Lead marketing strategy for US brands in China, optimize messaging and content, create marketing assets, synthesize market insights, develop product messaging, collaborate across teams, and create engaging content for different sales funnels.
INDUSTRY
Ecommerce Acceleration
SHORT DESCRIPTION
Seeking a Senior Marketing Manager for APAC to drive ecommerce growth, focusing on strategies, messaging, and cross-functional collaboration, particularly in the Chinese market.
- Own and lead the marketing strategy and execution of campaigns for US brands to accelerate their growth in China marketplaces.
- Optimize the messaging and website content for China Accelerator. Create and optimize marketing assets and case studies. Create and refine the international persona.
- Work closely with the content and demand generation teams to create marketing assets and campaigns to target audiences in the right channels at the right time to take the right actions.
- Synthesizing market, competitive, analyst and customer insights to help guide product strategy and development, messaging and sales motion that show how Pattern’s people, tech and partners uniquely solve pain points across the ecommerce equation.
- Develop and refine differentiated product messaging and collaborate with the broader marketing team to implement across channels. Collaborate with Product and International teams to define capabilities and how our offerings drive benefits and results for our personas.
- Establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Customer Success, and Marketing to enable the team and drive a consistent customer experience.
- Create engaging and differentiated top of funnel, middle of funnel and bottom of funnel content, such as blog posts, eBooks, whitepapers, webinars, demo videos and more.
- Build enablement assets and deliver training to help sales, BDRs, and customer success understand buyer personas, pain points, key product capabilities and benefits.
- Bachelor’s degree and 4+ years of directly-relevant work experience.
- Strong written and verbal communication and story-telling skills utilized with both customers and internal stakeholders.
- A knack for navigating ambiguity and complex business models.
- You’re a builder and enjoy creating strategy, programs and processes from scratch.
- You use data as much as possible to inform your decisions and when it’s not available you brainstorm how you can collect data in the future to support insight generation.
- You are a master at prioritization and know when to say yes to game changing ideas versus pushing back in a respectable manner.
- You roll up your sleeves to get the job done.
- Ecommerce experience is preferred, but not required
- Mandarin speaking required
- You are a strong hustler and execute consistently in order to fuel growth across the business. You can operate independently and know who to go to to get things done.
- You are an inherent collaborator and can develop relationships with cross-functional teams with ease and build trust quickly to foster teamwork. You are seen and trusted as a marketing expert at Pattern, owning and executing your vision and strategy while soliciting feedback from your stakeholders to optimize your plans.
- You are crystal clear in communicating your vision and plans, everyone knows and agrees with your prioritization and are excited about your deliverables.
- You are a master at balancing strategy creation while also delivering results.
- You love getting into technical product details and can translate technical specifications into value propositions that resonate with customers.
- Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
- An initial phone interview with Pattern’s talent acquisition team
- A skills-focused video interview with the hiring manager
- A performance and culture-focused video interview with the hiring manager
- An onsite interview and presentation with a panel of department leaders and the CMO
- Reference checks
- Executive review
- Worked for multiple companies or retail brands that sold to China or have boots on the ground experience working in China.
- You have both product marketing and demand generation experience.
- You get things done and quickly.
- You build strong relationships with sales.
- Understand Patterns mission, values, and culture and demonstrate how you embody these into your work.
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k)
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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