Senior Marketing Manager - Hybrid (Charlotte Or Raleigh) in Charlotte

Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that’s making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling dreams, achieving big goals, and embracing each other’s truest selves.

We understand that pursuing a new job is a big deal. Maybe you’re afraid you won’t fit in. Well, here’s the good news. For us, the days of “fit in to get in” are over and being different is not a barrier to getting ahead. Greatness comes in all shapes, sizes, colors, and experience levels. If you are looking for a people-first culture that is wired for growth, driven to serve, and totally committed to having your back, give us a shot. Your best life awaits.

Our Newest Opportunity:

Summary:

OneDigital is seeking an experienced Senior Regional Marketing Manager to join our team and drive growth in our Carolinas and Tennessee markets. The ideal candidate will have experience in an integrated, digital, content, design, and results-focused marketing environment.

In this leadership role, you will spearhead the development and execution of regional marketing strategies that align with dynamic sales and retention objectives across our various business verticals. You will be part of a team of marketing professionals collaborating across functions to drive impactful initiatives that fuel both brand growth and revenue expansion across the Carolinas and Tennessee. You will lead market-focused initiatives while collaborating with our national marketing team to deliver strategies and assets for OneDigital’s insurance, HR, and financial services solutions.

This role requires a combination of strategic thinking, creativity, and analytical skills to design and deliver remarkable prospective client experiences that drive business growth. If you are a growth champion who likes to work in the business and get your hands dirty driving results with the team, this is the perfect role for you!

Essential Duties and Responsibilities:

Marketing Leadership:

Serve as a key stakeholder on the Southeast regional marketing and market leadership teams.

Provide marketing insights to support market growth.

Act as a liaison for local/regional needs with the national marketing organization.

Market Dynamics:

Assess market growth and differentiation opportunities.

Understand competitor positioning and identify marketing strategies.

Monitor results to maximize profitability, brand consistency, and market growth.

Regional Marketing Strategy:

Develop and execute comprehensive regional marketing plans aligned with sales goals and business objectives.

Integrate marketing initiatives across all functions for maximum effectiveness.

Manage and optimize marketing budgets.

Team Management:

Manage and mentor junior marketing team members.

Cross-Functional Collaboration:

Collaborate with internal stakeholders to craft and deliver persuasive presentations and proposals.

Ensure messaging resonates with prospective clients.

Lead Generation & Sales Enablement:

Drive lead generation efforts and close sales opportunities.

Provide strategic insights, data analysis, and recommendations.

Brand Awareness & Campaigns:

Lead regional brand awareness activities.

Oversee integrated advertising campaigns across multiple channels.

Manage growth event marketing and campaign execution.

Content Development:

Direct the development of compelling, region-specific content across all marketing channels.

Regional Campaign Oversight:

Lead the execution of regional marketing plans focused on digital lead generation, content marketing, PR, webinars, social media, and print collateral.

Optimize campaign strategies based on data-driven insights.

Event Marketing & Strategy:

Provide strategic direction and oversight for regional growth events.

Equip regional offices with tools, resources, and strategies for successful event execution.

Continuous Improvement:

Analyze marketing campaign performance and provide actionable insights.

Drive continuous improvement to refine strategies and improve ROI.

Stakeholder Reporting:

Regularly report on key performance metrics and campaign outcomes to senior leadership.

Provide updates, recommendations, and insights to inform broader business strategy.

Qualifications, Skills, and Requirements:

10+ years of B2B marketing experience in employee benefits, insurance, human resources, and/or financial services, B2C experience a plus

Bachelor’s degree in Marketing, Communications, Public Relations, Information Design or a related field.

Demonstrated ability to drive MQLs as a result of integrated and digital marketing campaigns in a B2B environment.

Strong understanding of customer journey mapping and passion for delivering exceptional customer experiences

Demonstrated experience working with much of the following: Powerpoint, social, (LinkedIn, Instagram, X (Twitter), Facebook, etc.) digital, (HubSpot, Microsoft Dynamics, WordPress, SimpleBooklet, Constant Contact, Mail Chimp, Google Analytics), design (Adobe Suite, Canva), and organizational platforms (Microsoft Office, Salesforce, Smartsheet).

Ability to coordinate the activities of outside vendors to accomplish multiple, concurrent deadlines;

Proven ability to work collaboratively with cross-functional teams

Excellent written and verbal communication skills

Demonstrated ability to handle multiple projects in a fast-paced, independent or team environment;

Strong problem-solving, critical thinking and organizational skills

A continuous learner with ability to accept constructive feedback and grow as a result;

Hybrid role requiring some in-office time; travel required throughout the Southeast to various office locations (15-20%)

Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.

To learn more, visit: www.onedigital.com/careers

OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel seen, valued, respected, and supported is fundamental to our core values and business goals.

OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their: veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, “protected characteristics”). A copy of the Federal EEO poster is linked

here

Pursuant to local Fair Chance Ordinances, we will consider qualified applications with arrest or conviction records for employment. For applicable candidates, the following ordinances are linked here to inform you of your rights as an applicant:

City and County of San Francsico

City of Los Angeles

County of Los Angeles

Employment decisions shall comply with all other applicable federal, state and city/county laws prohibiting discrimination in employment. OneDigital complies with all criminal history inquiry [or ‘ban the box’] laws in California, Connecticut, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont and Washington.

In short, we believe in hiring the most qualified applicant for the position, regardless of background.

If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you.

Thank you for your interest in joining the OneDigital team!

Senior Marketing Manager - Hybrid (Charlotte Or Raleigh)

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