Senior Marketing Operations Specialist

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

We are seeking a Sr. Marketing Automation Specialist to support and execute integrated demand generation programs. In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives.

As a member of Okta’s Global Marketing Automation team, you’ll help drive best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails and build campaigns in Marketo and Salesforce, amongst other marketing technology.

The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions. To be successful in this role, you’ll need to balance the importance of operational infrastructure with global marketing initiatives and communicate to stakeholders the processes that tie these worlds together. You should be comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data driven, with an interest to support multiple types of campaigns and emails, this is a great role for you.

Key Responsibilities include:

• Working closely with multiple teams within marketing, such as Global Campaigns, Product Marketing, and Developer Relations, to deliver highly effective demand generation, event, and advocacy/loyalty programs.
• Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.
• Creating email campaigns and landing pages in accordance with branding guidelines.
• Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
• Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.
• Updating marketing campaign workflows as changes to business requirements dictate.
• Supporting marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.
• Building custom Salesforce campaigns to guide and advise campaign performance.
• Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.
• Strong knowledge of AB testing and email best practices.

You would be a great fit for this role if you have:

• 5+ years experience in Database, Email or Operations Marketing or similar.
• Subject matter expertise in email marketing best practices
• Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
• Proficiency in Salesforce, Marketo
• Experience with troubleshooting systems, process, and data issues
• Impeccable attention to detail and committed to quality work.
• Strong project management skills are required with the ability to connect the dots across teams.
• Ability to prioritize and manage multiple projects/processes at one time
• BS/BA or equivalent required

And extra credit if you have experience in any of the following!

• Marketo Certified Expert
• Experience in other common martech, like Outreach, Splash, Folloze, Litmus
• Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

#LI-Remote

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

What you can look forward to as an Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Fostering Diversity, Equity, Inclusion and Belonging at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this Form to request an accommodation.