Senior Marketing Specialist

EasySolarSupply.com is a leading online provider of solar energy solutions. We are committed to making solar energy accessible, affordable, and impactful for residential and commercial customers. We provide 11 residential solar solutions, covering solutions from 3.6KW (inverter grid-connected power) to 20KW, with optional battery size; 17 small and medium-sized enterprise solar solutions, covering solutions from 20KW to 185KW, with optional batteries and fast charging piles. Our goal is to empower individuals and businesses to transition to clean, renewable energy through innovative products and expert advice. As we continue to expand, we are seeking a dynamic and experienced Marketing Specialist to help drive our brand’s growth, increase online sales, and raise awareness about solar energy solutions.

Job Description:
As a Marketing Specialist at EasySolarSupply.com, you will be responsible for developing and executing digital marketing strategies to promote our solar energy solutions and drive customer acquisition. You will work closely with the marketing, sales, and product teams to create and implement effective campaigns that resonate with our target audience. This role is ideal for a passionate marketer who thrives in a fast-paced, e-commerce environment and is excited about making an impact in the renewable energy space.

Key Responsibilities:

• Lead at least 1 or 2 interns to carry out daily marketing work. Obtain potential customers, make initial contacts and communicate with them. And transfer customers with clear intentions to remote sales staff in various states.
• It is a necessary condition that you can work in the office at least 2 days per week, preferably 3 days per week. You can work remotely at other times.
• Campaign Development: Plan, execute, and optimize digital marketing campaigns across various channels, including paid search (Google Ads), social media (Facebook, Instagram, LinkedIn), email marketing, and display ads.
• Content Strategy: Lead content creation efforts for blog posts, product pages, landing pages, email newsletters, and social media. Ensure content is SEO-optimized, relevant, and aligned with the brand’s voice.
• SEO & SEM: Oversee the SEO strategy to increase organic traffic to the website, including keyword research, on-page SEO, backlink building, and content optimization. Manage SEM campaigns, ensuring effective budget allocation and performance tracking.
• Social Media Marketing: Manage and grow our presence on social media platforms by creating engaging posts, running paid campaigns, and interacting with our audience to build a loyal community around the brand.
• Email Marketing: Create and manage email marketing campaigns to drive customer engagement and retention, including newsletters, product promotions, and personalized email flows.
• Analytics & Reporting: Track, analyze, and report on the performance of all marketing campaigns using Google Analytics, social media insights, and email campaign data. Provide actionable insights to improve campaign effectiveness and ROI.
• Market Research: Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities to expand our product offerings.
• Brand Awareness: Work on strategies to increase brand visibility in the solar energy and e-commerce space. This includes collaborating with influencers, industry experts, and attending online industry events.
• Customer Journey Optimization: Work with the sales and customer service teams to understand customer pain points and create targeted campaigns that address those challenges and enhance the customer experience.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• or the renewable energy industry.
• Proven experience with digital marketing channels including SEO, SEM, email marketing, social media, and paid advertising.
• Strong understanding of Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Solid understanding of SEO best practices, keyword research, and content strategy.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and conversion optimization strategies.
• Excellent written and verbal communication skills, with a strong ability to create compelling marketing content.
• Strong analytical skills with the ability to track, measure, and optimize marketing performance.
• Creative and strategic thinker with the ability to execute campaigns that drive results.
• Passion for renewable energy, sustainability, and making an impact through marketing.

Preferred Qualifications:

• Experience working in the solar energy or clean tech industry.
• Knowledge of influencer marketing and partnerships.
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visual content.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
• Familiarity with CRM tools and customer segmentation strategies.

What We Offer:

• An exciting opportunity to work in the growing and impactful solar energy industry.
• Hands-on experience in a fast-paced, dynamic e-commerce environment.
• A collaborative and innovative team culture that values creativity and sustainability.
• Flexible working hours and the possibility of remote work.
• Competitive salary and benefits package.
• Opportunities for professional growth and advancement within the company.

How to Apply:
Please submit your resume, portfolio (if applicable), and a cover letter detailing your experience and why you are passionate about working in the solar energy industry to hr@bonck.us .

This job requirement outlines the responsibilities, qualifications, and the exciting opportunity for a Marketing Specialist at EasySolarSupply.com. The role emphasizes digital marketing strategies and the ability to drive growth for a company focused on renewable energy.

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Certainly! Here's a job requirement for a Marketing Specialist at EasySolarSupply.com, an online solar energy solutions e-commerce website:

Job Title: Marketing Specialist – Solar Energy Solutions

Location: Carthage NC 28327

About Us:
EasySolarSupply.com is a leading online retailer of solar energy products, offering sustainable and affordable solutions to customers worldwide. We are passionate about promoting clean energy and empowering individuals and businesses to make the switch to solar. As we continue to grow, we are looking for a skilled and creative Marketing Specialist to join our team and help drive the next phase of our brand expansion and customer acquisition efforts.

Job Description:
As a Marketing Specialist, you will be responsible for developing and executing marketing strategies that enhance our online presence, engage customers, and increase sales. You will play a key role in driving digital marketing initiatives, from content creation to data-driven campaign management, in order to promote our solar products and educate customers about the benefits of solar energy.

Key Responsibilities:

• Host online or on-site meetings with potential customers and write marketing contents;
• Digital Marketing Strategy: Develop and implement digital marketing strategies to increase brand awareness, website traffic, and conversion rates for solar energy products.
• SEO & SEM: Manage search engine optimization (SEO) strategies to drive organic traffic and improve rankings. Oversee pay-per-click (PPC) campaigns such as Google Ads and Bing Ads to drive targeted traffic.
• Content Marketing: Create and manage high-quality content, including blog posts, product descriptions, whitepapers, and email campaigns, to educate customers and drive sales.
• Social Media Management: Plan and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.), engaging with customers, sharing product information, and promoting brand values.
• Email Marketing: Develop and manage email marketing campaigns, including newsletters, promotions, and product launches. Implement automated email flows for customer nurturing and retention.
• Analytics & Reporting: Track, analyze, and report on the performance of all marketing campaigns. Use insights to optimize campaigns and improve ROI across digital channels.
• Customer Journey Optimization: Collaborate with the sales and customer support teams to refine the customer journey, ensuring a seamless experience from awareness to purchase.
• Market Research: Conduct research to identify trends, customer preferences, and competitor strategies in the solar energy and e-commerce sectors.
• Brand Development: Help to define and amplify the EasySolarSupply.com brand through consistent messaging and visuals across all digital touchpoints.
• Paid Advertising: Manage paid media campaigns, including budget allocation, targeting, and performance tracking, to generate leads and sales.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, e-commerce, or related fields. Experience in the renewable energy or solar industry is a plus.
• Strong knowledge of SEO, SEM, content marketing, social media strategy, and email marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Experience in e-commerce platforms (e.g., Shopify, WooCommerce) and understanding of online sales funnels and conversion optimization.
• Strong writing, editing, and content creation skills, with the ability to craft compelling messaging for diverse audiences.
• Data-driven mindset with the ability to analyze and act on marketing performance metrics.
• Creative, proactive, and able to work independently and within a team.
• Passion for renewable energy and sustainability.
• Standardize the work of the marketing department and write it into standardized documents to provide a framework for software development, making the work more automated and intelligent.

Preferred Qualifications:

• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) for creating marketing visuals.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of influencer marketing and partnerships.
• Experience with CRM tools and segmentation strategies.

What We Offer:

• Opportunity to make a meaningful impact in the growing renewable energy industry.
• Hands-on experience in a fast-paced, e-commerce environment.
• Flexible working hours with the possibility of remote work.
• A dynamic, supportive team that values creativity and innovation.
• Competitive salary and benefits package.
• Opportunities for growth and advancement within the company.

How to Apply:
Please submit your resume, portfolio (if applicable), and a cover letter explaining why you are passionate about solar energy marketing to hr@bonck.us .

Job Type: Part-time

Pay: $30,000.00 - $93,098.00 per year

Expected hours: 7 – 21 per week

Benefits:

• Health insurance
• Paid time off

Schedule:

• Choose your own hours

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Carthage, NC 28327 (Required)

Ability to Relocate:

• Carthage, NC 28327: Relocate before starting work (Required)

Work Location: Hybrid remote in Carthage, NC 28327