Senior Marketing Writer

Full Time • Minneapolis, MN, United States of America

75,050 - 105,975 (Yearly) Added 1 day, 21 hours ago

Summary

LOCATION

Global, with a focus on the semiconductor, automotive, manufacturing, and medical device industries.

QUALIFICATIONS

Bachelor's degree in Communications, Journalism, English, or a related field; 5+ years of B2B copywriting experience in technology or software; strong portfolio; expertise in current SEO tactics; excellent written and verbal communication skills.

RESPONSIBILITIES

Lead content development for various products, create compelling copy for multiple platforms, conduct research, apply SEO strategies, interview SMEs, collaborate with designers, and proofread diverse marketing materials.

INDUSTRY

Software Development and Marketing

SHORT DESCRIPTION

Seeking a Sr. Marketing Writer to produce engaging content that supports Perforce's software solutions for global development teams across multiple industries.

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.

Position Summary:

We are seeking a Sr. Marketing Writer to develop new content across the buying cycle for our brands and software solutions that serve global development teams in the semiconductor, automotive, manufacturing, and medical device industries . This role requires a wordsmith to lead the charge crafting compelling and resourceful content that speaks to our target audience and supports our sales teams in the field.

As a Sr. Marketing Writer, being able to dive in, interpret tech, and soak up as much knowledge as possible from SMEs is a must. In this role you will report to the Product Marketing Manager responsible for your target verticals and products. You will partner closely with your PMM, as well as subject matter and product experts, to develop and implement an ongoing content strategy. Responsibilities will include researching and identifying content opportunities, ideating topics, writing the majority of content across a variety of content types (display ads, blogs, whitepapers, eBooks, sales materials, etc.), and ensuring consistency in tone and language across all Marketing Communications.

The Perforce marketing team has a highly-skilled and tight-knit community of writers that you will learn and benefit from in this role. This position has a career path towards Content Marketing leadership, and those with a passion and curiosity for developing data-driven content strategy will have several opportunities to learn and grow with our dynamic and experienced marketing team.

Come be a part of the many exciting initiatives Perforce has in store for 2025 and beyond.

Responsibilities:

Lead writer for several products in the semiconductor, automotive, manufacturing, and medical device verticals
Concepts and writes impeccable copy for corporate website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, trade shows, press releases, case studies, sales collateral, etc.
Applies SEO expertise to ensure website is optimized for search and drives inbound leads. The Marketing Writer identifies keyword opportunities and content gaps, works with the internal subject matter experts to develop content that fills those gaps, and edits the content for SEO
Interviews subject matter experts and performs independent research to generate new blog posts, white papers, eBooks, webinar topics, and other thought leadership
Collaborates with designers on the look, tone, and feel of new content
Proofreads and edits presentations, blog posts, and other miscellaneous projects

Requirements:

Bachelor’s degree required, preferably in Communications, Journalism, English, or a related field
5+ years of experience as a professional B2B copywriter (corporate or agency environment), writing copy for technology or software companies
Strong portfolio of work demonstrating content experience across a variety of content types (blogs, whitepapers, sales materials, etc.). Big plus if you have experience creating content for full-cycle ABM campaigns
Expertise in and demonstrated application of current SEO tactics (you will use BrightEdge and Google Search Console often)
Proven ability to proofread and copyedit, with strong attention to detail
Strong organizational skills with a penchant for consistent processes
Ability to “tell the story” and structure content appropriately to compel the reader to take action
Enthusiasm for the software industry and a technical aptitude
Proficient in Microsoft Office
Excellent written and verbal communication skills
Responsive to feedback
Ability to work in a fast-paced environment and manage multiple projects simultaneously

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.

Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

www.perforce.com

Perforce Software is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, family or relationship structure, military service and veteran status, physical or mental disability, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Perforce Software's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.

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