Senior Media Strategist

Senior Media Strategist

Principle Duties/Requirements

Client Service:

• Leads, builds and maintains excellent relationships with clients and provides them ongoing strategic media consultation and counsel on a peer-to-peer basis.
• Develops strong and effective media strategies and programs in service of client objectives. Always regards the client’s challenges as unique, never generic, and a shared journey between them and Arc Bio Communications.
• Develops robust and relevant solutions which are always rigorous and evidence-based.
• Has a keen focus on producing client-ready work of the highest standard, in an efficient and timely manner.
• Builds enduring and successful relationships with colleagues, clients and suppliers.
• Maintains high level of professionalism and competence in all client communications.
• Takes a leadership role in new business proposal development and presentations; works with client teams to build incremental business.
• Works consistently to grow existing accounts organically through high quality work and ongoing discussions with clients.
• Networks consistently outside of Arc Bio, attending industry events and meetings bringing in new business leads and generally representing Arc Bio.

Media Relations Strategy:

• Develops and executes strategic and innovative earned media plans for our clients while providing ongoing client counsel to their C-suite
• Counsels and supports clients by bringing new ideas to the table to exceed client expectations by leveraging industry knowledge, network and experience
• Helps grow the US team’s media capabilities and mentors on how to cultivate media relationships and develop compelling narratives that deliver high impact earned media results
• Stays on top of news and media trends in the industry; brings them to the attention of clients and colleagues, as appropriate; shares knowledge and instills best practices across the agency

Project management:

• Demonstrates system, process, time management development and accurate project planning.
• Produces accurate cost estimates and works with client leaders to help control media budgets efficiently and carefully while keeping clients and team fully informed of eventual or possible overspends.
• Ensures finances and budgets are managed in line with agency procedures and that expenditures are explained and justified to the client before sign-off is obtained.
• Establishes the importance of regulatory and compliance measures and minimizes risk.
• Sets the highest standards with respect to quality, original, strong strategic thinking and detail accuracy at all times.
• Is able to use all in-house software and platforms competently.

Leadership:

• Effectively delegates and prioritizes for project teams, providing direction to ensure delivery while providing ownership.
• Demonstrates ability to develop others and provide direction and feedback tailored to the skill level of team members.
• Embraces and actions team and peer feedback as a driver for change.
• Generates buy-in, listens openly to colleagues, recognizes contributions and ensures consistency of own and team decisions.
• Takes accountability for their team and outcomes, encouraging their team to do the same, inspires and fosters team commitment.
• Drives communication between teams and the client.
• Supports, encourages and challenges colleagues in a constructive and supportive way.

Communication and impact:

• Presents with confidence and conviction to clients at all times.
• Demonstrates the ability to influence, negotiate and overcome objections from senior stakeholders.
• Effectively adapts communication style to suit different audiences and to gain buy in.
• Demonstrates ability to develop others and provide direction and feedback tailored to skill level of team members.
• Skilled at giving upward feedback to internal and external stakeholders

Technical Ability & Skills

• Keeps up to date with factors influencing the pharma and biotech sectors (including M&A activity, pharma corporate innovation strategy and the various industry head- and tail-winds).
• Understands the mechanics underpinning industry sector activities and has a competent knowledge of the basics of business e.g. factors influencing company valuations, fundamental financial definitions and mechanisms
• Engages in industry “scanning” and maintains a strong current knowledge of industry opportunities and developments and our clients’ operating environment. Uses these findings to draw conclusions, formulate actions and exploit opportunities relevant to the Arc Bio business. Aware of new and important product launches, pivotal clinical studies, new guidance, legislation and policies of relevance.

Scientific:

• Has a strong working knowledge of the science covering our clients’ areas of focus.
• Has an ongoing commitment to deepening and expanding knowledge in modalities, modes of action, epidemiology, clinical trial design and anything else that may be relevant to strategic planning and advice, both from the point of view of the client and their competitor environment.
• In chosen areas of scientific specialism, is capable of constructively challenging client thinking on a peer-to-peer level, producing novel scientific strategic points of view to help clients view potential solutions from new angles where appropriate and useful.
• Keeps aware of latest announcements coming out of key congresses, key experts in the field, and any overall, rapidly-evolving trends (such as genomics, AI, CRISPR or the application of big data) and how these might feed into scientific strategy recommendations to the client.

Strategy:

• Can confidently discuss media strategy in reference to client goals and objectives.
• Understands theoretical approaches and models used in strategy consulting. Able to integrate the relevant theories into a given client challenge. Is a keen student of the evolving strategic environment (including new tools and models, and their strengths and limitations). Takes increasing roles in strategic development and strategic workshop facilitation as their career develops.

Marketing & Communications:

• Understands the fundamental principles of healthcare marketing and communications, with a strong capability in public relations, med ed, and scientific communications. Seeks to learn more about social, digital, advertising and brand strategy.
• Can demonstrate an understanding of the theory and application of new theories and tools in marketing (e.g. behaviour change, AI/big data, new principles of neuroscience, iconography and its impact, etc.)
• Understands means of evaluation and KPIs across marketing channels.
• Has a good grasp of not only guidelines, but also the ethics of good marketing practice in healthcare.

Behaviors:

• Is Positive; Inspires passion for growth within own team and the wider company; drives solutions in an optimistic and constructive manner regardless of challenges; leads consistently through change and ambiguity and fosters inclusion and innovation.
• Is Accountable; Builds and improves effective internal systems and processes which align with the overall goals of the company; takes responsibility for their impact on others and strives to improve through feedback; fulfils commitments to internal and external stakeholders and manages and mitigates risks for the business, learning from mistakes.
• Is Results Driven; Focuses on critical issues and delivers against them; develops strategic and pragmatic client solutions; generates breakthrough solutions and delivers outcomes despite the internal/external environment.
• Is Manager of Self and Others; Aligns and engages the team to client projects; provides direction, empowerment and support to the team in achieving results; builds and develops high performing teams and creates an environment of continuous learning, managing performance to develop others.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

The potential base pay range for this role, when annualized, is $127,200.00 - $212,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.