Senior Paid Digital Media Strategist

Senior Paid Digital Media Strategist (PPC)

emagineHealth, the Digital-First Marketing and Communications Agency for Healthcare and Life Sciences, is seeking a detail-oriented and innovative Senior Paid Digital Media Strategist with experience in managing and optimizing digital media campaigns for pharmaceutical & life science clients.

In this role, you will develop, execute, and analyze performance-driven media strategies across multiple channels, such as paid search, social, display, and programmatic platforms. Your efforts will support the client’s objectives, ensuring regulatory compliance while driving measurable outcomes.

This is a collaborative role for an individual with strong communication and account management skills. This role requires a passion for client interaction, as you will be hands-on in managing client relationships. The ability to explain complex solutions in a digestible way, while providing enough data and performance results to demonstrate the impact of your work, is key.

The ideal candidate will be able to effectively manage budgets of $100,000+ per month and work with the Digital Marketing Services team in order to maximize search visibility, website traffic, conversions, and ultimate customer ROI. The role also requires the oversight and management of a few select client accounts to ensure peak performance for campaigns across multi-channels.

Employment Type: Full-time with Salary and Benefits

Location: Remote (US Based Only)

Key Responsibilities

• Media Planning & Strategy
  • Use data-driven insights to continually refine strategies and stay ahead of market trends in the pharmaceutical & life sciences space.
  • Develop and implement comprehensive paid media strategies tailored to the pharmaceutical & life science industries, focusing on brand awareness, lead generation, and patient or healthcare professional (HCP) engagement.
  • Collaborate with internal and external stakeholders to align campaign goals with client objectives and regulatory requirements
• Campaign Management
  • Launch, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and programmatic networks
  • Ensure ad creatives, messaging, and landing pages are compliant with pharmaceutical advertising regulations (e.g., FDA, EMA)
  • Managing budgets of over $100,000 per month across multiple channels
  • Proactively recommend budget allocations across channels based on performance and client goals
• Data-Driven Optimization
  • Analyze campaign performance metrics (CTR, CPA, ROI, etc.) and provide actionable insights to enhance results
  • Leverage A/B testing to refine targeting, ad creative, and bidding strategies
• Collaboration and Communication:
  • Work closely with the client’s brand teams, creative agencies, and regulatory/compliance departments to ensure consistent and effective messaging
  • Maintain regular communication with stakeholders, providing updates on campaign performance and recommendations for improvement
  • Foster strong communication between cross-functional teams to ensure paid media campaigns support broader business objectives
  • Collaborate with creative, technical, and analytics teams to develop integrated media plans and ensure flawless execution
• Compliance and Regulatory Oversight:
  • Stay updated on industry trends, platform policies, and regulatory guidelines affecting pharmaceutical advertising
  • Ensure all campaigns meet strict compliance standards, including the inclusion of ISI (Important Safety Information) when applicable
• Reporting and Insights:
  • Use platforms such as Google Data Studio/Looker to deliver actionable insights and performance reports
  • Prepare detailed reports and dashboards showcasing campaign performance and key learnings
  • Present findings to clients and suggest data-driven adjustments to enhance campaign efficacy

This role requires someone with both technical expertise in digital media and a deep understanding of the complexities of pharmaceutical advertising, ensuring campaigns are effective while adhering to strict industry standards.

Requirements

• 5+ years of experience managing paid digital media campaigns, preferably within the pharmaceutical, healthcare, or regulated industries
• Demonstrated expertise with digital advertising platforms such as Google Ads, Microsoft Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads
• Exceptional communication skills with the ability to present complex data clearly to non-technical audiences
• Proven ability to develop and execute data-driven paid media strategies
• Strong understanding of regulatory guidelines governing pharmaceutical advertising, including FDA regulations, Important Safety Information (ISI), and black box warnings
• Continuously looking to learn and adapt to industry best-practices
• Proactively provide data-driven insights and recommendations to refine and improve ongoing client strategies
• Team-oriented approach, with a strong ability to collaborate across departments

Preferred Experience

• Industry specific certifications
• Experience using Google Data Studio/Looker
• Familiarity with Google Tag Manager
• CRM exposure: HubSpot, Salesforce, or comparable
• Experience using software tools such as SpyFu or SEMrush
• International SEM campaign management
• Exposure to organic SEO best practices and how it relates to PPC campaigns
• Working knowledge of pharmaceutical marketing challenges and best practices
• Familiarity with ad compliance tools and platforms, such as Veeva, PharmaCompass, or similar.
• Experience working remotely
• Agency experience a plus

Personal Qualifications

• We are looking for a candidate who thrives in a fast-paced, evolving environment and has a strong passion for delivering exceptional client outcomes.
• Strategic thinker with a keen focus on client success
• Excellent verbal and written communication skills
• Ability to explain complex solutions in a digestible manner
• Both analytical and creative
• Organized and deadline-driven
• Technical aptitude for software
• Comfortable with cross-departmental collaboration
• Up-to-date with the latest best practices in search engine marketing (SEM)
• Growth mindset with a willingness to help in emagine prospect qualification and sales activity

Why emagine?

In business for 26+ years, with 1,500+ clients and about 50 employees located across the United States, emagineHealth is the Digital-First Agency for Healthcare and Life Sciences. Touching every aspect of the healthcare continuum, from clinical-stage biopharmaceutical and medical device companies all the way to the nation’s leading healthcare systems and hospitals, emagine’s services include: Branding, Marketing Strategy, Website Development, Content Marketing, SEO, Paid Search and Social Media.

Perks and Benefits:

• Opportunity to collaboratively work with top-tier talent
• A “family-like” environment will make you feel at home from your first day
• No micromanaging or breathing down your neck
• A culture of trust, appreciation for one another, and respect
• A company that recognizes that work can’t always be fun, but strives every day to keep it fun and enjoyable
• On the job training and development
• Medical and Dental insurance
• 401(k) with match
• Graduated PTO/Vacation Policy
• Professional Development reimbursement
• Employee referral incentive
• “HeyTaco” app on Slack allows employees to give thanks, praise and accolades to coworkers and cashed in for rewards or donated to charity
• Competitive salary
• Fitness/Wellness Reimbursement
• Paid vacation
• Personal days
• Opportunity to give back to the community

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