Senior Product Manager
LOCATION
Hybrid, with potential travel (20-30% domestically and globally)
QUALIFICATIONS
BA or BS degree required (preferably in Marketing, Communications, or related field); MBA or advanced degree preferred; minimum 10 years relevant business experience with at least 7 years in marketing, preferably in the dental or medical device sector.
RESPONSIBILITIES
Drive revenue and profitability for assigned product categories, develop marketing strategies, oversee product planning and new product development processes, establish relationships with key customers and industry leaders, and lead a team of Product Managers and Associate Product Managers.
INDUSTRY
Medical Device Manufacturing
SHORT DESCRIPTION
The Senior Product Manager at HuFriedyGroup focuses on achieving revenue goals through strategic marketing and product management, collaborating with teams to enhance customer experiences and product offerings in the dental industry.
Job Title: Senior Product Manager
HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving and supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world.
The primary focus for the Senior Product Manager is to achieve or exceed revenue and profitability objectives for the assigned product or category. This individual will support the development and implementation of the overall strategy for the assigned product category. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution.
What You'll do as a Senior Product Manager:
- Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling
- Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management, Regional Account Managers, and Clinical Education Managers.
- Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars.
- Communicate with field Sales team to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.
Leadership, Employee Development & Team Building
- Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals…
- Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved).
- Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
- Cultivate and utilize industry relationships to support Instrumentation product category Voice of Customer research and NPD.
- Maintain cohesive Product Management approach to strategic issues across assigned product categories.
Procedural & Product Planning
-
Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including:
- Forecasting and financial planning/business case development
- Market potential/opportunity and target share by product line
- Needs based Customer segmentation
- Value proposition creation
- Competitive analysis
- Understanding of market pricing by product line
- Key issues and trends
- Strategies to support sales execution
- Product life cycle planning
- Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
- Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and key customers in the dental community .
- Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities.
- Provide pricing strategy stewardship within assigned product categories.
Market Research & New Product Development
- Provide strong leadership in all phases of the stage gate process
- Provide strong commercial and clinical voice of Customer supported recommendations for NPD based on qualitative and quantitative research.
- Support cross-functional new product development teams with market objectives when completing documentation, feasibility testing, and risk analysis for new products and line extensions.
- Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
- Review industry publications and practices to ensure products meet Customer needs and industry guidelines.
The Experience, Skills and Abilities Needed:
- BA or BS degree required, with preference a in Marketing, Communications or a related field
- MBA or Graduate / Advanced degree preferred
- Minimum 10 years of relevant business experience
- Minimum 7 years of experience in Marketing (dental or medical device product marketing experience preferred)
- 20-30% travel domestically and globally
- US and international experience helpful
- Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
- Excellent verbal, written and interpersonal skills
- Fluent in Microsoft Office Applications
What HuFriedyGroup Offers:
Employees (and their families) may enroll in our company-sponsored medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans and the company’s 401k plan. Employees are covered by an employee assistance program (also available to household members) and long-term disability. Full-Time Employees are also eligible for short-term disability. Full-time Employees will also receive Paid Time Off (PTO) based on years of service and paid Holidays. Part-time employees working 20 or more hours receive a pro-ration of the full-time PTO allocation and paid Holidays based on their standard hourly work week. Full-Time employees are eligible for four weeks of paid parental leave. Part-time employees also receive paid parental leave, pro-rated based on their standard hourly work week.
HuFriedyGroup is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
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