Senior Product Manager - Ecommerce / Shopify

Job Description

Senior Product Manager – eCommerce / Shopify

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the GM Global Technical Center in Warren, MI three times per week, at minimum.

General Motors’ Digital Platforms and Data team plays a pivotal role in driving innovation and value across two critical domains: Digital Sales and Vehicle Data Telemetry. We own end-to-end responsibility for Digital Sales, encompassing both front-end customer experiences and the back-end systems that power them, including product catalogs, subscription management, customer qualifications, and billing.

Additionally, we lead efforts in Vehicle Data Telemetry, managing the seamless extraction of data from vehicles and transforming it into actionable Data Products that unlock new opportunities for our customers and business. By combining deep expertise in platform product management, cutting-edge technology, and a customer-centric approach, our team delivers scalable, data-driven solutions that enhance user experiences and fuel business growth.

There’s never been a more exciting time to come and join the General Motors and we would love to hear from you if you are passionate about disruption, like to see an immediate impact from your actions, and want to help us build a world with zero crashes, zero emissions, zero congestions!

The Role

We are seeking a dynamic, experienced individual to join GM as a Senior Product Manager , with a strong focus on stakeholder alignment and strategic vision within complex global environments. This role requires a keen ability to foster relationships, navigate organizational dynamics, and lead teams in revitalizing outdated eCommerce shopping platforms to align with modern technology and customer needs.

We are looking for someone who is passionate and knowledgeable with Shopify, Shopify Plus, and is committed to delivering high-quality digital shopping experiences that are both customer-centric and strategically viable for our business.

What You’ll Do

• Develop, manage, and drive product initiatives across the organization.

• Contribute to the definition of the product vision, strategy, and roadmap based on customer needs and market trends.

• Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure product goals and priorities alignment.

• Conduct market research and competitive analysis to identify market opportunities and potential threats.

• Develop and manage product requirements, including user stories, use cases, and functional specifications.

• Create and maintain product backlogs and prioritize features and enhancements based on business value, customer needs, and technical feasibility.

• Work closely with UX/UI designers to develop intuitive and compelling user interfaces.

• Define and track key metrics using OKRs and KPIs to measure product success and inform future decisions.

• Communicate product updates, progress, and plans to stakeholders across the organization, including executives, customers, and partners.

• Manage product launches, including developing go-to-market strategies and coordinating cross-functional teams to ensure successful product launches.

• Conduct post-launch analysis to evaluate product performance and identify areas for improvement.

• Continuously iterate and improve the product based on user feedback, market trends, and business goals.

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• 3+ years of Product Management experience with eCommerce shopping platforms (mobile and web)

• 2+ years of experience with Shopify in a platform or product related position

• Must have led user focus groups and customer interactions to gather data (discovery phase of Product Management)

• Must have led products from concept to delivery

• Experience in developing eCommerce analytical reports (conversion rate, click-through rate, cost per acquisition, etc.)

• Excellent communication skills

• Bachelor’s degree or equivalent experience

What Will Give You a Competitive Edge (Preferred Qualifications)

• Master’s or higher educational degree

• 5+ years of Product Management experience

• Previous responsibilities related to managing the customer online shopping experience

• Global experience is highly preferred (South America, Asia, Europe)

• Experience working on Global platforms

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.