Senior Product Manager, Hiv Prevention
LOCATION
Foster City, CA
QUALIFICATIONS
Bachelor's Degree with eight years of experience or Master's Degree with six years of experience; preferred qualifications include 8 years of Pharmaceutical/Biotech industry experience, strong analytical skills, and excellent project management abilities.
RESPONSIBILITIES
Support the development and execution of HCP nonpersonal promotion tactics, manage marketing budget spending, coordinate with stakeholders, create educational content for providers, analyze market data, and ensure compliance with relevant laws and regulations.
INDUSTRY
Biotechnology and Pharmaceuticals
SHORT DESCRIPTION
As a Senior Product Manager for HIV Prevention, you will contribute to marketing efforts focused on preventing HIV infection, working closely with internal teams and external agencies to create impactful promotion strategies.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Senior Product Manager, HIV Prevention you will report to the Director, HCP Personal Promotion, HIV Prevention Marketing.
- Support the development of HCP Nonpersonal Promotions tactics for the Descovy and LEN for PrEP
- Assist in the creation of Non-Personal Promotion tactics utilized to drive brand preference
- Closely manage team marketing budget spend to maximize the number of NPP drivers for brand
- Support the Marketing Advisory Panel (MAP) lead to glean field insights on marketing messages and channels
- Coordinate with the Market Expansion lead when it comes to targeting and segmentation of messages to key customer groups
- Assist Nonpersonal Promotion lead in maximizing media budget based on marketing metrics and Marketing Mix Analysis
- Leverages multiple data sources, including market research, advisory board readouts, and Media Quarterly Business reviews, Marketing Mix Analysis to uncover emerging needs and opportunities for targeted HCPs
- Effectively coordinate across multiple agency partners in the production of NPP drivers, custom media tactics, within timelines and on budget
- Assist the Personal Promotion Conference lead with execution support
- Digital Strategy organization liaison
- Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production
- Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics, Managed Markets, and other key internal stakeholders.
- Ensures compliance with all relevant laws, regulations, and policies
- Monitors landscape seeking out areas of opportunity to support ongoing marketing efforts
- 15-20% travel required
- Bachelor's Degree and eight years of experience
- Masters' Degree and six years of experience
- 8 years of Pharmaceutical/Biotech industry experience
- Nonpersonal promotion experience from either pharma side or media company side
- Background knowledge of HIV category
- Strong analytical skills
- Understands capabilities and functionality of Sales Force Marketing Cloud
- Demonstrated excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management
- Excellent interpersonal skills with the ability to collaborate with various different stakeholders
- Advanced communications skills with an ability to effectively communicate both orally and written
- Demonstrate an understanding of the pharmaceutical regulatory and legal requirements and their impact on developing marketing materials.
- Thrives in a fast-paced, dynamic environment
- Strong ability to identify problems and proactively make logical recommendations
- Listens carefully to other points of view and is able to adapt style and content based on audience
- Most comfortable with discussing the category, which is based on sex, sexual orientation, and substance abuse
The salary range for this position is: $165,580.00 - $214,280.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
- Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
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