Senior Product Marketing Manager

Our client, the world’s leading entertainment streaming service, is looking for a Senior Product Marketing Manager who will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing high-priority initiatives to market, as well as act as one of the key connectors between product and marketing.

This is an onsite, 12-month contract in Los Gatos, CA. You need to be located in the US and have no H1B Visa status. The hourly rate is $145.00 per hour. Benefits are available through Talent Table. There is no C2C.

Key Responsibilities:

• Develop the positioning statement for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
• Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
• Work across teams to align on product or feature naming and brand architecture.
• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader client value proposition.
• Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
• Partner with xfn partners like content design, comms or social to ensure coherent and consistent language and narrative between in-service and off-service messaging.
• Identifying opportunities through data. Conduct basic spreadsheet analysis to surface and shape new opportunities e.g. market clustering.

Requirements:

• 8+ years of experience in Marketing or related fields with an emphasis on product marketing or growth marketing.
• Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches.
• High-level understanding of product growth and developing strategic roadmaps.
• Comfort with data (spreadsheet modeling) and willingness to partner with tech and marketing teams on infrastructure improvements e.g. tracking.
• Strategic and structured thinking and decision-making.
• Preferred B2C and/or entertainment industry product marketing experience.
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
• Strong project management skills.
• Experience and success in managing cross-functional teams to bring products and features to market.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
• Demonstrated ability to create detailed and actionable Product Briefs