Senior Product Marketing Manager

Location: Los Angeles, California
Job Type: Contract
Compensation Range: $135 - 145 per hour

We are looking for a skilled Senior Product Marketing Manager to lead the development of positioning statements for key product launches and craft comprehensive marketing strategies. You will align business goals, technical considerations, and marketing expertise to define target audiences, channels, and activation plans. This role involves collaborating across teams to ensure consistent messaging and branding while identifying new opportunities through data analysis. If you have a passion for shaping compelling product stories and driving impactful launches, we want to hear from you!

Responsibilities:

• Develop the positioning statement for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
• Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
• Work across teams to align on product or feature naming and brand architecture.
• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader value proposition.
• Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
• Partner with xfn partners like content design, comms or social to ensure coherent and consistent language and narrative between in-service and off-service messaging.
• Identifying opportunities through data. Conduct basic spreadsheet analysis to surface and shape new opportunities e.g. market clustering.

Qualifications:

• 8+ years of experience in Marketing or related fields with an emphasis on product marketing or growth marketing.
• Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches.
• High-level understanding of product growth and developing strategic roadmaps.
• Comfort with data (spreadsheet modeling) and willingness to partner with tech and marketing teams on infrastructure improvements e.g. tracking.
• Strategic and structured thinking and decision making.
• Preferred B2C and/or entertainment industry product marketing experience.
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
• Strong project management skills.
• Experience and success in managing cross-functional teams to bring products and features to market.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
• Demonstrated ability to create detailed and actionable Product Briefs.

JOBID: 1074443
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.