Senior Product Marketing Manager- Product Insights & Analyst Relations in Charlotte

Job Overview:

AvidXchange is a leading provider of accounts payable automation solutions, helping businesses streamline their financial operations with innovative technology. Our mission is to empower companies to transform their financial processes, enabling growth and efficiency. As part of our continued success, we are looking to hire a dynamic and results-driven Product Insights & Analyst Relations Manager to join our team. The Senior Product Marketing Manager for Product Insights & Analyst Relations will play a critical role in gathering customer feedback, providing actionable market insights, and fostering relationships with industry analysts. This individual will be responsible for leveraging insights from our Voice of the Customer (VOC) programs and maintaining strong ties with analysts to enhance AvidXchange's market positioning. This role will directly contribute to our product strategies and help us shape how the company is perceived in the market.

Key Responsibilities:

Voice of the Customer (VOC):

Lead and manage Customer Advisory Boards (CAB) and Product Advisory Councils (PAC), focusing on gathering actionable feedback on user experience (UX) programs and communications.
Drive sales insights programs to understand customer needs and market trends, ensuring alignment with the company's strategic goals.
Collaborate closely with cross-functional teams, including Product, Marketing, and Sales, to communicate customer feedback and identify new personas and potential market opportunities.
Work with executives (CEO, XEO) to integrate customer insights into key decision-making processes and product strategies.

Analyst Relations:

Develop and manage relationships with key industry analysts to promote AvidXchange's brand and strategic initiatives.
Serve as the primary point of contact for analyst relations (AR), coordinating briefings, events, and maintaining ongoing communication with analysts.
Gather, analyze, and disseminate market feedback from analysts to inform strategic decisions and enhance AvidXchange's positioning in the market.
Create and deliver AR presentations, ensuring consistent messaging and alignment with company goals.
Monitor analyst reports, evaluating competitive landscape, industry trends, and potential opportunities for strategic advantage.
Track and measure the success of strategic initiatives, providing insights and recommendations to enhance market visibility and influence.

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent work experience).
7+ years of experience in product marketing, analyst relations, or customer insights, preferably in the technology or SaaS industry.
Strong understanding of market research techniques and the ability to translate customer insights into actionable product strategies.
Proven experience working with industry analysts and a deep understanding of analyst engagement and report interpretation.
Excellent communication, presentation, and interpersonal skills, with the ability to build relationships and influence key stakeholders.
Strong project management skills and the ability to manage multiple initiatives concurrently.
Ability to work collaboratively in a fast-paced, cross-functional environment.

Preferred Skills:

Experience with UX research, customer advisory boards, or sales insights programs.
Familiarity with accounts payable automation or financial technology.
Established network within the industry analyst community.

About AvidXchange

AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.

Who you are:

A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you'll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you' – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.

AvidXers enjoy:

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
401k Match up to 4%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Discounts on Pet, Home, and Auto insurance
BrightDime Financial Wellness Tool, offered free to teammates
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking

Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Senior Product Marketing Manager- Product Insights & Analyst Relations

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