Senior Product Marketing Manager (Product Marketing Manager V)

JOB OVERVIEW

Join our dynamic marketing team as a Product Marketing Manager, where you will drive market leadership by crafting compelling narratives around our products and spearheading key Go-to-Market (GTM) strategies. You will play a pivotal role in shaping product messaging and positioning, ensuring alignment with customer needs and market trends to increase business growth through strategic sales enablement and market-based program initiatives. Act as a marketing liaison and accountable leader for the Business Unit leadership team on all key marketing activities and campaigns.

RESPONSIBILITIES AND DUTIES

• Develop and maintain an understanding of the dynamics of the markets for the products you manage, including industry trends, competitive dynamics, the buying process, buyer personas, and an ideal customer profile for our products.
• Demonstrates a strong understanding of the aligned product, product features, and key differentiators.
• Develop and own comprehensive product marketing plans, ensuring alignment with Business Unit (BU) strategic goals and in collaboration with Centers of Excellence (COE) cross-functional teams.
• Collaborate with BU product managers and COE product leadership to actively develop and refine TAM, SAM, and SOM, aligning with strategic business goals and market insights.
• Drive the launch of new products and the enhancement of existing offerings, working closely with the business unit (BU) and Center of Excellence (COE) product management and sales teams to ensure successful execution.
• Conduct market analysis to identify trends, customer needs, and competitive landscape.
  • Develop and maintain competitive analyses for product lines, including current product offerings, market penetration and SWOT analysis, to effectively position company products against competition.
  • Responsible for driving the research, planning and executing key initiatives in partnership with aligned BU to achieve improved business results. Examples include win/loss analysis, competitive intelligence, PSAT assessment and market research.
• Develop and refine product positioning and messaging that resonates with target audiences, is value-based with clear ROI and differentiates our products in the market.
• Create persuasive marketing materials, including brochures, presentation templates, ROI calculators and website content. Provide messaging guidance to our customer-facing teams.
• Act as key liaison between the BU’s and other marketing functions to drive key marketing initiatives across the buying journey.
• Influence and inform cross-functional implementation of product marketing strategies within marketing team to ensure cohesive brand messaging across all platforms and business goal attainment.
  • Demand Generation: Coordinate with the demand generation team to integrate product marketing strategies into campaigns, enhancing lead generation and conversion rates.
  • Content Marketing: Partner with content marketers to ensure product messaging is consistently communicated through all content assets, from blogs to white papers.
  • Sales Enablement: Collaborate with sales enablement to develop and distribute sales tools and training materials that align with product marketing strategies and support sales efforts.
  • Customer Marketing: Collaborate with customer marketing to tailor messaging for existing customers based on insights from the Voice of Customer program (NPS/CSAT/PSAT) supporting renewal/upsell opportunities and fostering customer advocacy through targeted communication initiatives.
• Measure and report on the effectiveness of all Business Unit marketing initiatives to inform future marketing strategies and approach.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business, or related areas of study, or equivalent work experience, advanced business and/or marketing degrees a plus.
• 8 to 10 years of product marketing, product management and/or marketing experience in B2B marketing of technology products and services; 5 to 7 years of other marketing-related experience may be considered.
• Practical knowledge of the Pragmatic Marketing launch framework or other Product Marketing framework is preferred.
• Experience with SaaS product experience and client management preferred
• Healthcare industry experience of 5 to 10 years strongly preferred.
• Strong desire to work with healthcare software / technology products.
• Must be self-directed and effective working independently, yet equally comfortable collaborating and contributing in cross-team projects.
• Must thrive in an entrepreneurial, fast-paced environment.
• Excellent written and verbal communication skills.
• Must be able to travel.
• Must have organizational efficiency and multi-tasking skills.
• Must be flexible and embrace change.

REQUIRED SOFTWARE EXPERIENCE

• Proficient in the use of Microsoft Office suite, specifically Power Point, Word and Excel
• Salesforce or other CRM

INTERACTION:

This role will work closely with Business unit leadership and cross-departmental stakeholders across the organization. Additionally, this role will act as the strategic liaison between core Net Health marketing and the business unit on key sales, marketing and GTM activities. Therefore, the ability to work collaboratively and effectively with all levels of management, executive leadership and staff within the organization is a key priority in this role.